Marketing Loyalty Specialist

Backroads • Berkeley, CA

1d

About The Position

We’re looking for a creative marketer who loves turning great experiences into lasting relationships. As the Specialist, Loyalty & Guest-Led Growth, you’ll develop and manage data-driven programs that deepen guest engagement, increase repeat bookings, and grow our global community of Backroads travelers. Reporting to the Director of Digital Growth & Performance Marketing, you’ll work together with CRM, Content, and social teams to transform guest loyalty into measurable growth.

Requirements

• 4 + years of experience in B2C or consumer loyalty marketing, CRM, and brand community
• Excellent communicator with a track record of cross-functional collaboration.
• Strong project management and organizational skills; capable of owning programs from ideation to execution.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud and building personalized journeys.
• Familiarity with guest segmentation, LTV modeling, and customer journey mapping.
• Detail-oriented with the ability to manage complex timelines and deliverables.
• A guest-first mindset with a passion for relationship marketing.
• A genuine enthusiasm for travel and understanding what inspires guests to return again and again.

Responsibilities

• Lead and manage the Backroads Extra Special Travelers (BEST) Club program, including milestone trip gifts, referral rewards, marketplace savings, and exclusive content.
• Collaborate with CRM and Content teams to develop targeted communications that celebrate frequent travelers and re-engage lapsed guests.
• Own referral program operations and coordinate with internal stakeholders to increase guest advocacy and word-of-mouth growth.
• Work with Social and Content teams to amplify guest-generated content, user stories, and peer recommendations.
• Define and report on key loyalty KPIs such as repeat booking rate, past guest engagement, and referral volume.
• Design scalable ways to celebrate frequent travelers, both online and offline.
• Plan and execute community activation campaigns, such as loyalty spotlights, first-person blog stories, and guest-to-guest campaigns.
• Partner with cross-functional teams including Product, Sales, Guest Services, and Trip Development to ensure seamless post-trip experience that supports rebooking and long-term loyalty.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees