Temporary Performance Marketing Manager

Tommy JohnNew York, NY
7d$45 - $50Hybrid

About The Position

The Temporary Performance Marketing Manager will support the strategy and optimization of our digital marketing stack, with a focus on Paid Social, Paid Search, and Affiliate channels. The ideal candidate is detail-oriented, analytical, positive, and self-motivated with broad experience across digital marketing. NOTE: This role is for a maternity leave cover and will be needed for ~6 months.

Requirements

  • 5+ years of experience in Digital Marketing, ideally at an E-Commerce brand
  • Deep knowledge of Paid Search, Affiliate (Impact, CLOs), and Paid Social with the ability to set best practices and hold teams accountable
  • Experience with analytics and problem-solving with the ability to think strategically and drive a fully integrated digital marketing strategy
  • Ability to be hands-on in core channels, making manual adjustments and changes when needed; close attention to detail is key
  • Experience leading in-house teams and/or vendors/agencies
  • Knowledge of various attribution systems to understand performance
  • Strong project management and organizational skills – able to drive teams to hit deadlines and coordinate successfully across teams to deliver on larger projects
  • Strong sense of adaptability and personal accountability
  • Committed cross-functional partner and a great team player who can work successfully with multiple stakeholders
  • Natural ability to thrive in a dynamic, fast-paced, and highly-fluid environment
  • Positive and flexible attitude, with strong EQ
  • Ability to be on-site in our HQ Office in Lower Manhattan 3 days per week
  • Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, Get Things Done, & Curious

Responsibilities

  • Drive customer acquisition and retention through digital marketing channels: Paid Social, Paid Search, Affiliate.
  • Regularly measure and report on key metrics and KPIs, working within our weekly reporting framework.
  • Assist in day-to-day management of agency relationships with a focus on Paid Search, Social, and Affiliate partners.
  • Work closely with the CRM team to implement customer lifecycle strategies, driving brand loyalty and LTV.
  • Develop, test, and refine customer acquisition initiatives utilizing testing, bid optimization, creative strategizing, and data analysis.
  • Support marketing team in growth-oriented initiatives.
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