Temporary Digital Marketing Manager

Wesleyan Assurance Society • Middletown, CT

1d • $35 - $40 • Onsite

About The Position

Reporting to the Director of Digital Marketing and Communications, the Temporary Digital Marketing Manager is responsible for the day-to-day, hands-on execution and tracking of the University’s digital marketing programs. The Temporary Digital Marketing Manager combines the innovation of strategic digital marketing with the practical technical expertise of paid and organic market tracking. They help implement and track through a dashboard, the paid digital advertising campaigns and organic digital messaging using our integrated marketing strategy as a guide across all digital communication channels. Responsibilities include: Reporting, Dashboards & Analytics Generate regular reports and build dashboards to demonstrate the effectiveness of campaigns and provide recommendations for improving performance. Help create and update reporting dashboards using University Google (Looker) Dashboards and related analytics tools. Track key performance indicators (KPIs) such as reach, engagement, click-through rate, conversions, and cost-per-result. Translate reporting into actionable insights for future campaign planning and optimization. Digital Advertising & Campaign Execution and Tracking Monitor campaign performance, pacing, and spending; optimize targeting, creative, and placements to improve outcomes. Ensure proper campaign tracking through UTMs, QR codes, pixels, conversions, and platform-based reporting tools. Provide guidance on digital marketing tactics, ad formats, campaign setup, and email best practices as needed. Support integrated marketing strategies by collaborating with colleagues across Communications, Social Media, and Content Strategy teams. Other duties as assigned. This is an on-campus position working up to 37.5hrs per week.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education, training and experience.
• Two years of experience in digital marketing, CRM/email marketing, Google Analytics, and paid social media or digital advertising.
• Excellent writing and editing skills; knowledge of web analytics dashboards for UTM code tracking and troubleshooting.
• Demonstrated experience managing: Google Ads/AdWords, Google Analytics 4, Paid search (SEM), Paid advertising in social media, Display advertising, and search engine optimization (SEO).
• Demonstrated experience developing and managing digital marketing campaigns from setup through reporting.
• Demonstrated experience in creating analytics dashboards using feeds and tracking codes for KPI reporting.
• Strong understanding of digital marketing metrics and the ability to analyze and interpret data to inform decisions.
• Ability to manage multiple projects simultaneously and work collaboratively across organizational lines.

Nice To Haves

• Experience with Google Looker Studio and GA4.
• A proven track record of developing sophisticated, strategic digital marketing plans, advertising campaigns and data-driven platforms.
• Experience working in higher education marketing or a similarly complex institutional environment.

Responsibilities

• Generate regular reports and build dashboards to demonstrate the effectiveness of campaigns and provide recommendations for improving performance.
• Help create and update reporting dashboards using University Google (Looker) Dashboards and related analytics tools.
• Track key performance indicators (KPIs) such as reach, engagement, click-through rate, conversions, and cost-per-result.
• Translate reporting into actionable insights for future campaign planning and optimization.
• Monitor campaign performance, pacing, and spending; optimize targeting, creative, and placements to improve outcomes.
• Ensure proper campaign tracking through UTMs, QR codes, pixels, conversions, and platform-based reporting tools.
• Provide guidance on digital marketing tactics, ad formats, campaign setup, and email best practices as needed.
• Support integrated marketing strategies by collaborating with colleagues across Communications, Social Media, and Content Strategy teams.
• Other duties as assigned.

Benefits

• Wesleyan offers a broad range of employee benefits and development opportunities, including comprehensive group insurance plans, wellness programs and incentives, generous paid time off and retirement plans, flexible work schedules, employee and dependent tuition programs for those who qualify.
• Detailed information on the benefits of working at Wesleyan is located at: https://wesleyan.edu/hr/careers/prospective-resources.html.

What This Job Offers

• Career Level: Mid Level