Technology Manager, Marketing Operations

KELE • Bartlett, TN

21h • Remote

About The Position

The Technology Manager, Marketing Operations will own and optimize the marketing technology (MarTech) ecosystem that powers Kele’s demand generation, customer engagement, and digital performance initiatives. This role bridges marketing strategy, data, and systems—ensuring our platforms are integrated, scalable, secure, and aligned with business objectives. You will partner cross-functionally with Marketing, Sales, IT, E-commerce, and Data teams to drive automation, optimize our platforms, enable reporting, improve technology processes, and enhance the overall customer journey through technology and data.

Requirements

• 5+ years of experience in Marketing Operations, Marketing Technology, or a related field.
• Hands-on experience with Salesforce Marketing Cloud Engagement.
• Familiarity with CDPs (Salesforce Data 360 preferred), advanced attribution models, or data warehousing.
• Proven experience in Customer360 strategy, approach, and execution.
• Knowledge of API integrations and marketing data architecture.
• Strong understanding of Salesforce CRM systems and data integration principles.
• Experience building dashboards and analyzing marketing performance data.
• Proven ability to manage cross-functional technology initiatives.
• Strong analytical mindset and process-oriented approach.
• Strategic thinking with operational execution capability
• Strong documentation building (i.g. SOPs, technical specs, or IT stories)
• Strong communication and stakeholder management skills
• Technical fluency with marketing systems and integrations
• Detail-oriented with a focus on data accuracy
• Continuous improvement mindset

Responsibilities

• Marketing Technology Strategy & Management Own the governance, and performance of Kele’s marketing technology stack (e.g., marketing automation, CRM integrations, CDP, analytics tools, CMS, etc.).
• Evaluate, implement, and optimize tools that improve marketing efficiency and performance.
• Ensure system scalability, data integrity, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Marketing Automation & Campaign Enablement Manage and optimize marketing automation workflows, lead nurturing programs, and lifecycle campaigns.
• Oversee lead scoring, segmentation, and routing logic in partnership with Sales Operations.
• Support campaign tracking, UTM governance, and performance attribution frameworks.
• Data, Analytics & Reporting Establish standardized reporting frameworks across marketing channels.
• Develop and work with BI/IT team to create dashboards and insights to measure pipeline contribution, ROI, and customer engagement.
• Ensure clean data flow between marketing platforms, CRM, and business intelligence systems.
• Systems Integration & Process Optimization Partner with IT and Sales Ops to ensure seamless integrations between platforms.
• Identify opportunities to automate manual processes and improve operational efficiency.
• Document system architecture, workflows, and best practices.
• Vendor & Stakeholder Management Manage vendor relationships and performance reviews.
• Collaborate with internal stakeholders to align technology investments with business goals.
• Train and enable marketing team members on tools and best practices.

Benefits

• Medical, vision, and dental insurance
• HSA
• FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer-paid short- and long-term disability coverage
• Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed