Technical Product Manager - Website & Digital Systems

OptiTrack•Corvallis, OR

2d•Hybrid

About The Position

The Technical Product Manager is a hybrid role at the intersection of development, design, and marketing, blending hands-on engineering with strategic product ownership. This position is responsible for driving the evolution of OptiTrack.com and associated digital systems that power lead generation, marketing automation, and customer experience. As the primary product owner and technical lead for the OptiTrack web ecosystem, this individual will manage the full product lifecycle: from feature ideation and scoping through implementation, launch, and optimization - ensuring every initiative supports measurable business outcomes. The role requires both technical fluency (front-end and back-end systems) and business acumen to translate marketing goals into scalable, high-performing digital solutions.

Requirements

5+ years of experience in web development, product management, or a hybrid technical/marketing role.
Proven experience with React, Next.js, TypeScript, Payload CMS, and modern front-end frameworks.
Understanding of marketing systems, including CRM (Salesforce), email automation, analytics, and SEO.
Demonstrated ability to translate business requirements into actionable technical plans.
Strong communication, project management, and documentation skills.
Experience leading agile development workflows (sprints, backlog grooming, retrospectives).
Track record of improving web performance and business impact through digital product innovation.
Must be willing to work onsite in Corvallis Oregon partially

Nice To Haves

Experience in a B2B technology or hardware organization.
Familiarity with headless CMS environments and API-first architectures.
Experience integrating CMS with Salesforce, HubSpot, or similar platforms.
Understanding of attribution modeling and multi-channel campaign analytics.
Knowledge of accessibility (WCAG), SEO optimization, and UI/UX best practices.

Responsibilities

Website Product Ownership & Strategy
Own the OptiTrack.com product roadmap, backlog, and sprint prioritization — ensuring alignment with company growth and marketing goals.
Translate marketing and business requirements into detailed user stories, technical specifications, and implementation plans.
Define KPIs and success metrics for new features and releases.
Maintain clear documentation and cross-team visibility into progress, dependencies, and impact.
Full-Stack Development & Technical Implementation
Architect, build, and maintain scalable web applications using Next.js, Payload CMS, and related technologies.
Write clean, maintainable, and performant code across front-end and back-end systems.
Implement automated testing, QA protocols, and continuous integration workflows.
Ensure website reliability, accessibility, and performance optimization (Core Web Vitals, SEO, load times, uptime).
Cross-Functional Collaboration
Work closely with the Marketing Manager, designer, and stakeholders to deliver user-centered, conversion-focused features (landing pages, personalized content, campaign integrations, data enrichment, etc.).
Partner with design to ensure pixel-perfect execution of UI/UX, maintaining brand and accessibility standards.
Collaborate with Operations and IT to connect the website with internal systems (CRM, licensing platforms, databases).
Align with leadership to ensure product development supports broader company initiatives and revenue objectives.
Scrum & Product Lifecycle Management
Act as both technical lead and product owner for digital feature development.
Lead sprint ceremonies including planning, standups, retrospectives, and release coordination.
Manage vendor relationships (e.g., CMS development partners, hosting providers) and ensure accountability to timelines and quality standards.
Oversee post-launch monitoring, documentation, and iterative improvement cycles.
Marketing & Growth Integration
Implement and manage web analytics and tracking systems (GA4, GTM, LinkedIn Insight Tag, Clarity, Heap, etc.).
Support lead attribution and data enrichment by connecting web analytics to Salesforce and marketing automation systems (e.g., Pardot, HubSpot, Klaviyo).
Build and optimize features that drive marketing performance: dynamic landing pages, A/B testing infrastructure, funnel tracking, and personalized content delivery.
Support campaign execution with technical setup for forms, events, and automation workflows.
Collaborate on data-driven reporting for web traffic, conversions, and pipeline contribution.
Systems Integration & Digital Infrastructure
Manage integrations between OptiTrack.com, CRM, and internal systems (e.g., product catalog sync, licensing tool integrations).
Ensure data integrity and synchronization across platforms.
Evaluate and implement new tools or processes that enhance digital operations efficiency (APIs, automation, CMS extensions).
Serve as the bridge between Marketing, Operations, and IT for all web-connected systems.