Technical Marketing Segment Manager

Rohde & Schwarz•Hillsboro, OR

35d•$156,000 - $220,000•Remote

About The Position

We are seeking a highly motivated and experienced Technical Marketing Manager for test and measurement to join our team. As a key member of our marketing department, you will be responsible for developing and executing technical marketing strategies that drive awareness, engagement, and revenue growth. The successful candidate will be expected to understand current and emerging customer technologies and translate that into the development of outbound marketing strategies and objectives. The ability to think creatively, try new things and break industry stereotypes is equally important as subsequent results analysis and outcome driven marketing execution.

Requirements

BSEE degree or equivalent engineering experience (MBA is a plus)
3+ years of experience in engineering and/or technical marketing
Strong understanding of B2B marketing principles, including demand generation, account-based marketing, and content marketing.
Experience with transforming complex topics into digestible concepts, Ability to think creatively and break industry stereotypes.
Creative and technical thinker with analytical skills and the ability to communicate critical success factors and deliver results
Ability to thrive in a fast-paced environment, work independently, and collaborate effectively with cross-functional teams
Up to 30% domestic and international travel may be required
Preferably located in Hillsboro Oregon but can be remote depending on qualifications
In order to be considered, candidates must currently reside in the US and have valid US work authorization.

Responsibilities

Develop an accurate and up-to-date market analysis for your target industry and applications. Understand business performance, market drivers, and trends.
Leverage your engineering background to develop effective marketing plans and product introductions that achieve market objectives and deliver on promotional programs to achieve expected results (awareness, demand generation, events).
Represent the company and its products in industry events, customer forums, and industry publications.
Collaborate closely with the marketing team and sales channel to understand the challenges faced in the selling process and develop tools to improve sales efficiency.
Creation of educational content relating product capabilities addressing customer specific needs, while featuring key differentiators against competitive alternatives.