Technical CRM Operations Specialist

Bullfinch Recruitment • Town of Malta, NY

1d

About The Position

You'll be the technical bridge between our CRM execution team and Product, VIP, and Data teams, owning our CRM ecosystem and driving the data integrations that power our campaigns.

Requirements

• Strong experience in CRM operations with deep focus on the technical and data side
• Solid SQL skills for querying datasets and building custom segments
• Understanding of JSON and APIs for data integration work
• Direct experience with Bloomreach highly preferred, or similar high-tier CRM platforms
• Analytical problem-solving mindset to troubleshoot segmentation and journey issues
• Ability to work cross-functionally as a technical consultant for CRM optimization

Responsibilities

• Act as the primary contact between CRM and Data/Product teams to ensure Email/Push/SMS requirements are delivered
• Manage end-to-end data flows between internal databases and our CRM platform (Bloomreach)
• Build, optimise, and maintain SQL scripts to automate audience segmentation and dynamic content delivery
• Design and configure multi-channel journeys, ensuring data triggers fire accurately and in real-time
• Proactively monitor event data and API calls to detect, troubleshoot, and resolve data discrepancies
• Translate complex business requirements into automated journeys that impact player retention and revenue

Benefits

• You'll have real autonomy to shape our CRM automation strategy, working with cutting-edge tools in a high-growth environment where your technical expertise directly drives player engagement and business results.
• Plus, you'll be part of building something from the ground up—refining processes, scaling operations, and collaborating with brilliant minds across Data and Product teams who share your passion for innovation and continuous improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed