Teamhead CRM Marketing

PUMA•Boston, MA

6d•$90,200 - $122,430

About The Position

YOUR MISSION The Teamhead CRM Marketing leads a high-performing team, maximizes the impact of our agency partner. This role pushes our retention programs forward with speed and creativity that keep consumers engaged and coming back. Partnering across Ecommerce, Retail Marketing and PNA (PUMA North America) Marketing, and Global Consumer Retention, this role elevates the Direct-to-Consumer business and strengthens long-term brand affinity. Lead, coach, and develop the Retention Marketing team to elevate performance and support long‑term career growth. Manage and optimize the output, performance, and partnership effectiveness of the external retention agency. Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and loyalty programs that strengthen engagement and drive repeat purchases. Analyze, test, and refine retention campaigns to improve key consumer metrics and maximize lifetime value and repeat buyer rate. Ensure executional excellence of retention initiatives across Email, App messaging, SMS, and Loyalty channels. Collaborate closely with Ecommerce, Retail Marketing, PNA Marketing, and Global Consumer Retention to advance shared business goals. Translate customer insights, behavior, and data into actionable strategies that accelerate retention performance. Oversee segmentation, targeting, personalization, and campaign planning to deliver relevant, consumer‑centric experiences. Align regional retention programs with global frameworks while adapting strategies to meet PNA business needs. Support the Director of Digital & Performance Marketing on strategic planning, forecasting, and DTC growth initiatives.

Requirements

8+ years of digital marketing experience, preferably within retail, ecommerce, or a related consumer‑driven industry.
Bachelor’s degree in Marketing, Communications, or a related field.
Deep hands‑on experience with Email, SMS, Mobile App marketing, and Loyalty marketing with a strong understanding of performance marketing channels.
Proven track record building and managing complex, multi‑channel consumer journeys that drive engagement and retention.
Advanced CRM expertise across multiple communication, data, and marketing technology platforms.
Demonstrated experience leading, coaching, and developing team members to elevate performance and capability.
Strong background in consumer segmentation, audience insights, and data‑driven decisioning.
Demonstrated analytical capability with solid financial and business acumen.
Ability to distill complex data and technical detail into clear, compelling executive‑level recommendations and presentations.
Highly organized with strong attention to detail; excellent communication skills

Nice To Haves

experience in loyalty, fashion, lifestyle, or footwear industries is a plus.

Responsibilities

Lead, coach, and develop the Retention Marketing team to elevate performance and support long‑term career growth.
Manage and optimize the output, performance, and partnership effectiveness of the external retention agency.
Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and loyalty programs that strengthen engagement and drive repeat purchases.
Analyze, test, and refine retention campaigns to improve key consumer metrics and maximize lifetime value and repeat buyer rate.
Ensure executional excellence of retention initiatives across Email, App messaging, SMS, and Loyalty channels.
Collaborate closely with Ecommerce, Retail Marketing, PNA Marketing, and Global Consumer Retention to advance shared business goals.
Translate customer insights, behavior, and data into actionable strategies that accelerate retention performance.
Oversee segmentation, targeting, personalization, and campaign planning to deliver relevant, consumer‑centric experiences.
Align regional retention programs with global frameworks while adapting strategies to meet PNA business needs.
Support the Director of Digital & Performance Marketing on strategic planning, forecasting, and DTC growth initiatives.