CRM Marketing Manager

Betr • Miami, FL

1d

About The Position

The Betr team is looking for a CRM Marketing Manager to provide hands-on experience in Braze to drive customer engagement, retention, and lifecycle marketing initiatives. The ideal candidate has experience in Real Money Gaming / iGaming (e.g., sportsbook, casino, DFS, or social/sweepstakes platforms) and understands how to balance data, creativity, and technical execution.

While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.

Requirements

• 2–5 years of CRM / lifecycle marketing experience
• Hands-on experience with Braze (strongly preferred) or similar CRM platforms
• Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)
• Strong understanding of segmentation, personalization, and lifecycle marketing
• Familiarity with player incentives, promotions, and bonus structures
• Experience with experimentation and A/B testing
• Data-driven mindset with comfort analyzing performance metrics
• Ability to balance technical execution with marketing and brand considerations

Nice To Haves

• Understanding of event tracking, instrumentation, and real-time triggers
• Ability to translate marketing needs into technical requirements/user stories
• Basic SQL or experience working with data teams

Responsibilities

• Own and execute CRM strategy across email, push, in-app, and SMS channels
• Build and manage lifecycle journeys (onboarding, activation, retention, reactivation, VIP)
• Develop customer segmentation strategies based on behavior, lifecycle stage, and value
• Partner with Product, Analytics, and Marketing teams to align on campaigns and promotions
• Analyze campaign performance, A/B test, and continuously optimize for KPIs (retention, LTV, engagement)
• Manage lifecycle journeys including onboarding, activation, retention, reactivation, and VIP flows
• Support promotional campaigns (bonuses, offers, events) in a regulated gaming environment
• Ensure compliance with regulatory and responsible gaming standards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees