Team Lead, Marketing Planning and Strategy (Dallas, TX, US)

American Airlines•Dallas, TX

44d

About The Position

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! The right person for this role sits at the intersection of strategy and execution. This position is fast- paced and demanding, but it's also rewarding and fun - if you're highly organized, collaborative, customer-focused, marketing- minded and not afraid to jump in and make an immediate impact, this is a great role for you. This job is a member of the Global Marketing team, part of the Global Engagement organization.

Requirements

Bachelor's degree, preferably in business/marketing/advertising
5+ years marketing or communications experience
Project Management experience
Prior experience influencing cross functionally across many different business units and with all levels of stakeholders
Creative, visual thinking skills with an ability to think "outside the box"
Strong organization skills and attention to detail
Ability to work on multiple tasks simultaneously under tight deadlines
Excellent communication, presentation and problem-solving skills
Ability to work independently and as part of a team
Knowledge of the aviation industry and familiarity with American's stakeholder structure
Ability to effectively communicate both verbally and written with all levels within the organization

Nice To Haves

Deep understanding of AAdvantage member and stakeholder needs/pain points
People leadership experience
Marketing/ad agency experience
Copywriting experience

Responsibilities

Build strong relationships with stakeholders, including Loyalty, Cobrand, Global Engagement and all internal Marketing teams to gain clear understanding of stakeholder plans and priorities, and how initiatives support our brand, all with a keen focus on unifying our voice to the customer
Act as a strategic thought leader, developing successful marketing plans and communication journeys that lay the foundation for customer engagement
Work individually and with various teams to develop comprehensive marketing plans for company and organizational initiatives/launches by acting as the primary point of contact in Marketing
Coach at least one direct report to develop strong marketing plans in support of our stakeholders' business objectives
Champions the brand's tone of voice in all marketing assets, including copy and creative - will require some copywriting work with the support of other teams
Project manage campaigns from start to finish and develop ongoing reports to deliver results for leadership
Must be willing to travel for business when needed

Benefits

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

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