Talent Brand and Marketing Specialist

Echostar Corporation•Englewood, CO

40d•Onsite

About The Position

This role is a driving force behind how we attract, engage, and inspire top talent. You'll collaborate to define our content strategy across channels (written, imagery, & video) and bring the employer brand and EVP to life, ensuring every piece of content authentically reflects our culture, opportunities, and impact. You are an architect and storyteller who inspires top talent. The Talent Brand and Marketing team creates programs to attract and nurture the very best talent. We are highly strategic, extremely motivated, and exceptionally creative. We live and breathe our brand. We believe in the power of storytelling and data-driven insights to shape our marketing. The brands of DISH have recently joined forces with EchoStar, giving us the rare opportunity to build a brand from the ground up. We'd love to talk to you about how you can help write this new chapter.

Requirements

4+ years of experience in content marketing or brand journalism on a marketing, brand, talent acquisition, employee experience, or communications team; direct employer brand experience is a plus
Experience developing and executing successful, integrated content strategies across multiple channels (social media, blogs, video, email, paid media)
Strong writing & editing skills, with a focus on tone, voice, and narrative structure
Understanding of marketing principles and tools; prefer experience building marketing campaigns, from tactics to execution to reporting results
Proven ability to manage projects end-to-end, with cross-functional stakeholders and external partners
Experience with marketing analytics
Comfortable pulling metrics, interpreting content performance, using that information to inform future content, and presenting insights to leadership

Nice To Haves

direct employer brand experience is a plus
prefer experience building marketing campaigns, from tactics to execution to reporting results

Responsibilities

Define and Own the Strategy: Lead the development, execution, and continuous improvement of a multi-channel content strategy (social media, career site, email, video, events, job descriptions) to effectively tell the EchoStar employer brand story and drive recruitment goals
EVP Activation: Serve as a steward of the EVP, ensuring all content embodies our core promises to employees and resonates with target candidate personas across business units (Frontline agents and technicians, and professional, technologists, and executives)
Editorial Calendar Management: Develop and manage a comprehensive global editorial calendar, overseeing content production and delivery
High-Impact Content Creation: Directly create, edit, and oversee the production of high-quality, engaging content, including long-form articles, career site copy, social media campaigns, video scripts, and executive thought leadership pieces related to talent attraction
Video & Imagery Leadership: Drive the creative vision for all employer brand video and photographic assets, managing resources to ensure brand alignment and the proper fidelity
Internal Journalism: Identify and interview internal subject matter experts, team members, and leaders to capture authentic stories that highlight career growth, innovative projects, and our culture; write engaging stories about these subjects to inspire job seekers
Strategic Partnerships: Collaborate closely with Recruiters to understand their talent needs and target candidate profiles, with our Creative Studio team for brand alignment, and with Business Leaders to capture authentic perspectives on our work
Performance Measurement: Establish key content performance metrics (engagement rates, application flow, and source-of-hire) and use data and analytics to inform and adjust content strategy
Regular Reporting: Prepare and present quarterly reports on content and brand performance, key metrics, opportunities, and roadblocks

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume