Senior Brand Marketing Specialist

M&T Bank•Buffalo, NY

12d

About The Position

Overview: The Senior Brand Marketing Specialist supports the Brand Integration team in delivering consistent, high-quality brand experiences across physical locations. This role focuses on branded signage, branch branding, and merchandising, requiring expertise in marketing combined with technical knowledge of construction processes and environmental branding elements. Primary Responsibilities: Manage the implementation of branded signage and branch branding projects in alignment with corporate brand standards. Coordinate with internal teams, external vendors, and construction partners to ensure timely and accurate execution of branding initiatives. Develop and maintain standards for branch merchandising, interior and exterior signage, and lighting to create a cohesive customer experience. Oversee vendor relationships for signage, lighting, and merchandising, ensuring quality and compliance with specifications. Conduct site visits and inspections to verify proper installation and adherence to brand guidelines. Collaborate with construction, facilities, and marketing teams to integrate branding into new builds, renovations, and refresh projects. Complete other related duties as assigned. M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $74,600.00 - $124,400.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. Location Buffalo, New York, United States of America Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values – integrity, ownership, collaboration, curiosity, and candor – drive the work we do. We seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members. View M&T’s Human Capital Report to learn more. Ready to join our team? Submit your application today! If you are unable to apply through this site due to technical issues or need an accommodation to apply, please contact us at [email protected] for assistance. M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws. M&T Bank Corporation has policies and procedures in place to promote a drug free workplace. Career Site Privacy Notice

Requirements

Bachelor's Degree
Minimum 3 years of experience in brand marketing, environmental branding, or related field (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
Strong understanding of construction processes, exterior signage systems, lighting solutions, and branch merchandising principles.
Proven project management skills with the ability to handle multiple initiatives simultaneously.
Deep knowledge of brand standards and environmental branding best practices.
Excellent communication skills for vendor coordination and stakeholder engagement.
Ability to travel up to 10% for site visits, inspections, and vendor meetings

Nice To Haves

Experience in financial services or retail environments preferred
Familiarity with permitting processes for exterior signage.
Experience with lighting design and energy-efficient solutions.
Proficiency in project management tools (e.g., Jira).

Responsibilities

Manage the implementation of branded signage and branch branding projects in alignment with corporate brand standards.
Coordinate with internal teams, external vendors, and construction partners to ensure timely and accurate execution of branding initiatives.
Develop and maintain standards for branch merchandising, interior and exterior signage, and lighting to create a cohesive customer experience.
Oversee vendor relationships for signage, lighting, and merchandising, ensuring quality and compliance with specifications.
Conduct site visits and inspections to verify proper installation and adherence to brand guidelines.
Collaborate with construction, facilities, and marketing teams to integrate branding into new builds, renovations, and refresh projects.
Complete other related duties as assigned.