Senior Marketing & Brand Management Specialist

VSP Vision Care•Melville, NY

5d•$84,000 - $141,750

About The Position

Involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities, and collaborating on sales strategies for a brand, product, or service across all media, while collaborating with multi-functional teams and agency partners Develop and drive highest-risk, highest-opportunity marketing strategies, working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives Identify business opportunities and manage major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance Serve as program or product owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy Collaborate with market managers and communications team to ensure program positioning and promotion are aligned and effective; often directly manage agency resources and consulting engagements to marshal the appropriate resources required to achieve success Work closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives Serve as a mentor and SME to other market managers and communication managers and demonstrate the department’s best practices in all areas of marketing Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive Establish goals and set targets to measure success of programs for the market segment Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Requirements

Bachelor’s degree in Business, Marketing, or related field or equivalent training, education, and experience
Six years of experience in product or brand management
Advanced understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word, and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills, detail-oriented, and ability to multitask
Excellent verbal, written, and interpersonal communication skills
Flexible and able to quickly and effectively change priorities and direction
Strong analytical skills required
Ability to write and present clear and concise reports
Regularly exercise discretion and independent judgment in the performance of job duties

Responsibilities

Leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities, and collaborating on sales strategies for a brand, product, or service across all media
Collaborating with multi-functional teams and agency partners
Develop and drive highest-risk, highest-opportunity marketing strategies
Working with partners across multiple business operations, such as strategic business units, and across the lines of business as necessary to achieve stated objectives
Identify business opportunities and manage major business initiatives via initiating research, analyzing market trends, business intelligence, and financial reporting to assess strategic efficacy and program performance
Serve as program or product owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy
Collaborate with market managers and communications team to ensure program positioning and promotion are aligned and effective
Directly manage agency resources and consulting engagements to marshal the appropriate resources required to achieve success
Work closely with senior management to identify market opportunities and develop and prioritize programs that meet company growth, share, and brand objectives
Serve as a mentor and SME to other market managers and communication managers and demonstrate the department’s best practices in all areas of marketing
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep the company competitive
Establish goals and set targets to measure success of programs for the market segment
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level