Marketing & Brand Specialist

CABRILLO CREDIT UNION•San Diego, CA

16d•$72,000 - $78,000•Onsite

About The Position

The Marketing & Brand Specialist is responsible for creating and maintaining Cabrillo Credit Union’s public-facing brand presence. This role develops visual content, manages social media, supports brand storytelling, coordinates community events, and oversees branded assets and gifting inventory. The position ensures consistent brand application across all channels and supports community engagement through strategic marketing content and visual representation.

Requirements

Bachelor’s Degree in Business or Marketing preferred.
Minimum of three to five years’ experience in Marketing or Business Development. Credit Union experience preferred
Technical Skills: Proficiency in Canva; familiarity with Adobe Suite preferred (Photoshop, Illustrator, InDesign), Social media management experience (Facebook, Instagram, LinkedIn), Basic photography/videography skills for marketing use, strong writing and editing abilities for marketing content, SharePoint or digital asset-management experience preferred.
Core Competencies: Creativity and visual marketing communication, strong interpersonal and public-facing professionalism, ability to manage deadlines and balance competing priorities, attention to detail and brand consistency, initiative, organization, and proactive planning, excellent representation in community and partner-facing functions
Knowledge of service delivery, following policies and government regulations related to financial institutions.
Effective people skills, including excellent communication skills, including active listening and providing clear direction
Requires the ability to communicate courteously and professionally, both in writing and verbally.
Detail oriented, well organized and ability to prioritize and multitask.
Strong interpersonal skills - ability to motivate and positively influence others for maximum cooperation
Must have a high level of flexibility and adaptability to support changing demands
Computer proficiency required Microsoft Office (Word and Excel). Various Credit Union systems experience preferred.

Nice To Haves

Bachelor’s Degree in Business or Marketing preferred.
Credit Union experience preferred
familiarity with Adobe Suite preferred (Photoshop, Illustrator, InDesign)
SharePoint or digital asset-management experience preferred.
Computer proficiency required Microsoft Office (Word and Excel). Various Credit Union systems experience preferred.

Responsibilities

Creating and maintaining Cabrillo Credit Union’s public-facing brand presence
Developing visual content
Managing social media
Supporting brand storytelling
Coordinating community events
Overseeing branded assets and gifting inventory
Ensuring consistent brand application across all channels
Supporting community engagement through strategic marketing content and visual representation
Marketing & Content
Creative Design & Brand Assets
Social Media & Digital Engagement
Community & Marketing Representation
Gifting & Branded Inventory Management
Marketing Strategy & Campaign Management
Digital & Member Experience Support
Product & Program Marketing
Administrative & Strategic Support
Other duties and responsibilities to support departmental or organizational needs, as assigned by the Credit Union.