At Rula, our mission is to make mental health care more accessible and effective for those who need it. As Tag Manager, you will own the end-to-end health, governance, and evolution of our tagging ecosystem—ensuring every user interaction is captured accurately, consistently, and securely across platforms. You will serve as the central authority on tag strategy, bridging engineering, product, marketing, and data & analytics to deliver trusted, standardized event data that powers real-time insights, personalized experiences, and operational excellence. You will join our collaborative data organization, working cross-functionally to transform fragmented, inconsistent tracking into a lean, reliable, and future-proof instrumentation platform. Your daily impact will include: Partnering with engineering to build modular, version-controlled tag libraries and enforce deployment standards. Collaborating with product and marketing to instrument critical user journeys with precision and scalability. Aligning with data and analytics to monitor tag health, validate data quality, and ensure 100% consistency between Segment and Amplitude. Leading tag cleanup and standardization to eliminate redundancy, resolve discrepancies, and establish sustained data trust. This role gives you full ownership of Rula’s tagging architecture—from evaluating and optimizing our Segment and Amplitude implementations, to pioneering server-side tagging, to enabling advanced analytics through clean, unified event streams. You’ll drive the transition from reactive tag management to a proactive, governed, and automated instrumentation framework that scales with our growth. If you’re passionate about turning messy tracking into mission-critical clarity—ensuring every click, form submission, and session fuels better decisions and better care—this is your chance to build the foundation of trust in Rula’s data.