SVP, Sales

Just Food For Dogs

5d•Hybrid

About The Position

The SVP, Sales is a senior commercial leader responsible for building and scaling the company’s wholesale and strategic account business. The wholesale channel is a critical growth engine for expanding access to fresh, high-quality nutrition for pets. The SVP, Sales will play a pivotal role in shaping how the brand shows up in retail environments, how partners experience working with the company, and how effectively the business scales nationally. This role owns national account acquisition, partner growth, and long-term relationship management across key retail, specialty, and distribution channels. The ideal candidate brings deep experience in CPG or fresh/perishable food, a strong hunter mentality balanced with disciplined account management, and the ability to build scalable sales infrastructure to support rapid growth. This leader will define and execute the wholesale growth strategy, develop high-impact partnerships, and work cross-functionally to ensure operational excellence, strong in-store execution, and exceptional partner experience.

Requirements

12+ years of progressive sales leadership experience in CPG, pet, fresh food, refrigerated/frozen, or perishable categories.
Proven success securing and growing national and regional retail accounts.
Demonstrated ability to build and scale sales organizations in high-growth environments.
Strong understanding of wholesale economics, trade spend, and margin management.
Track record of both new business development and long-term account retention.
Executive-level negotiation and relationship-building skills.

Responsibilities

Own the wholesale P&L and be accountable for revenue growth, margin performance, and distribution expansion.
Develop and execute a multi-year wholesale growth strategy aligned with company objectives and production capacity.
Identify priority channels (grocery, specialty pet, club, regional chains, foodservice, distributors, etc.) and define go-to-market approach for each.
Establish revenue forecasts, pipeline discipline, and performance metrics.
Lead national and regional account prospecting, negotiation, and onboarding.
Secure high-value partnerships that expand brand reach while protecting brand positioning and unit economics.
Negotiate pricing, terms, trade programs, and distribution agreements in partnership with Finance and Legal.
Represent the company at industry events, trade shows, and with key buying organizations.
Build long-term, value-driven partnerships focused on mutual growth, strong velocity, and consistent execution.
Ensure joint business planning, promotional strategy, and in-store activation are aligned to drive repeat purchase.
Monitor performance by account and take proactive action to address underperformance, distribution gaps, or operational challenges.
Serve as executive sponsor for strategic partners.
Build, lead, and develop a high-performing wholesale sales organization, including national accounts, regional sales, and field execution (as applicable).
Establish clear roles, KPIs, and development paths to scale with business growth.
Implement sales tools, CRM, and standardized sales processes to improve forecasting and execution.
Partner closely with Operations, Supply Chain, Production, and Quality to ensure capacity planning and service levels meet partner expectations.
Collaborate with Marketing on trade strategy, retail readiness, product launches, and brand storytelling
Work with Finance on pricing architecture, profitability, and investment strategy.
Provide market feedback to Product and Innovation teams to inform future offerings.