Senior Copywriter
About The Position
As an Integrated Media Strategist, you will play a pivotal role in shaping and driving the integrated media strategy across our diverse portfolio of clients. You will design and oversee integration across earned media, social media, influencer marketing, and paid media. With close ties to our analytics, insights, and the product development teams who manage our tech stack. This is a leadership role that requires strategic vision, cross-functional collaboration, and a deep understanding of the evolving media landscape.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred.
- Minimum of 8+ years of experience in integrated media, with a proven track record of leadership.
- Strong understanding of the media landscape, including earned media, social media, influencer marketing, and paid media.
- Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Demonstrated ability to lead and inspire cross-functional teams in a fast-paced environment.
- Strong analytical skills and experience with performance measurement and optimization.
- Proven ability to develop and maintain strong client relationships.
Responsibilities
- Collaborate with executive leadership to set the strategic direction for integrated media services within North America.
- Lead cross-functional teams across influencer, social and earned media. Including dedication to one or more anchor account(s) on complex, integrated assignments.
- Collaborate with other departments and holding company partners to leverage cross-functional expertise and deliver holistic integrated media strategies that align with client objectives and drive measurable results.
- Stay abreast of industry trends and emerging technologies to ensure our media strategies remain cutting-edge and effective.
- Foster and maintain strong relationships with existing clients, ensuring their evolving needs are met and exceeded.
- Manage and mentor a cross-functional team of influencer, social and earned media specialists, fostering a culture of collaboration, innovation, and excellence.
- Provide guidance and support to team members, encouraging professional growth and development.
- Oversee resource allocation and project management to ensure efficient and effective delivery of services.
Benefits
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Number of Employees
1,001-5,000 employees
