Senior Copywriter

Integrity Marketing Group•Scottsdale, AZ

9d•Onsite

About The Position

The Sr. Copywriter must possess the skillset for and have the constant drive to deliver copy that is better than the rest of the industry. You will be responsible for writing, editing and proofing marketing and advertising materials for both B2B and B2C markets in the financial services industry.

Requirements

Ability to work on-site in Scottsdale, AZ. This is not a remote opportunity.
Desire to learn financial industry and financial product marketing.
Understanding of B2B and B2C target audiences, with appropriate tone, voice, and effective messaging.
Advertising, digital, email, direct, and social media marketing (multichannel) campaign experience preferred.
Familiarity leveraging .ai / prompting for research, ideation, and content creation a plus.
Must work well independently as well as collaborate with marketing, design team, and product/subject matter experts to execute creative direction.
Strong attention to detail, communication and organizational skills.
Team oriented, with positive energy and enthusiasm.

Nice To Haves

Financial services, investment, or insurance product copywriting experience a plus.

Responsibilities

Works with marketing managers to develop or improve financial advisor/agent (B2B) and consumer (B2C) facing marketing materials across digital and print channels, including brochures, web, advertising, landing pages, emails, social media, video storyboards, and more.
Collaborate with marketing, product, compliance, and design teams to develop effective campaigns and materials.
Leverage AI tools to ideate, draft, and refine content while applying strong editorial judgment to ensure accuracy and brand alignment.
Proactively solicits feedback on draft materials and incorporates that feedback appropriately to meet sales or business objectives.
Must be able to understand and take complex products and create simplified and easily digestible content, highlighting key benefits, features and selling points through your copy.
Conduct research on financial trends, competitor messaging, and B2B and B2C audiences to inform copy.
Must be a continuous learner who shares insights and knowledge with others.