SVP, Integrated Design

Publicis Groupe•New York, NY

About The Position

Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry's best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today's challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. Overview We are seeking a Senior Vice President, Integrated Design to lead integration and experience strategy for a major CPG brand, ensuring the audience creative, PR, account management, media planning, content commerce, investment, and analytics teams come together with one unified point of view. As SVP, Integrated Design, you will brief and drive consensus among the IAT, blending audience insight, communications strategy, commerce expertise, social and influencer savvy, and creative vision to drive breakthrough experiences and business growth. This leadership role requires hands-on strategic thinking, relationship building with senior clients, and the ability to orchestrate teams.

Requirements

12+ years of related work experience in a creative strategy or innovation role at an advertising, digital, or media agency, consultancy or innovation incubator.
Possess a solid understanding of modern marketing practices across connected digital ecosystems, including CRM, loyalty, social influencers, and commerce, with the ability to leverage first-party data and emerging technologies to craft future-forward experiences.
Exceptional critical thinking and problem-solving abilities; able to think unconventionally in proposing solutions and identifying opportunities.
Knowledge of overall brand positioning and ability to translate brand needs into communication strategy and creative concepts.
Direct, clear, and effective communication style
Proven ability to build and maintain strong client relationships, thinking strategically from the client's perspective.
Working exposure to integrated marketing communication teams and senior management.
Natural leadership ability and skills with an agile, entrepreneurial approach to working.
Proven ability to multitask, manage multiple projects effectively, and work well under pressure to deliver high-quality work within tight deadlines.

Responsibilities

Own the strategic vision that informs planning and execution of media, creative, PR, and content
Own the development of consumer-facing experiences and partnerships that align with brand objectives and audience needs, and bring them to life through provocative presentations
Work closely with senior clients, audience, planning, investment and analytics teams as well as external ad agencies, media partners (networks, content studios, social platforms, digital publishers, etc.), and PR agencies as needed to build, sell, and steward partnership programs.
Leverage audience insights/strategy to orchestrate the experience journey including ideation, concept development, and vision for the Paid/Earned/Shared/Owned plan.
Seek innovative, data-driven and technology-lead solutions whenever possible.
Collaborate with internal client and measurement leads to establish and report on measurement framework aligned to the experience.
Contribute to new business and agency growth efforts.