SVP - MARKETING

Seminole Gaming•Tampa, FL

About The Position

Under the direction of the Property President, the candidate will be responsible leading a team of professionals to drive optimum performance in the high end table and slot business at one of the most successful gaming properties in the U.S. by identifying new markets and new customers, suggesting opportunities to strengthen relationships as well as share of wallet from existing customers and re-engaging customers who are either reducing frequency or spending.

Requirements

Four Year College Degree
At least fifteen (15) years of senior level management in Casino Marketing/Player Development capacity, preferably with large casino properties that cater to the Ultra High End VIPs
Experience in using desktop computers, MS Office applications, and casino software applications for player tracking and reporting data.
Ability to work flexible schedules, including nights, weekends and holidays. Travel when needed.
Excellent leadership, interpersonal, communication, multi-tasking and team building skills.
Strong analytical and problem solving skills.

Responsibilities

Develop a highly competent Casino Marketing/Player Development team that are both strong team players and contributors
Work with Corporate SVP Casino Marketing to review and identify opportunities regarding customer reinvestment and contact strategies to drive stronger engagement and loyalty among our target high end customers
Work with sister properties and branch offices across the SGA and HRI brands to drive cross-market business
Identify and make introductions to one-off Independent Agents both domestically and internationally
Develop a Player Development team that maintains strong relationships with UVIP customers and their intermediaries
Work with Corporate SVP Casino Marketing to drive the successful implementation of Salesforce.com contact management tools and the subsequent adoption of contact management assignments
Develop new business relationships and maintain relationships with existing patrons through frequent personal contact in order to generate new and incremental gaming trips from high level guests and increase gaming revenue.
Determine and approve the issuance of appropriate player reinvestment such as complimentary and gifts
Maintain professional and courteous relationships with team members in Casino Marketing and Player Development and across all departments to enhance the productivity and effectiveness of the Player Development department and all property operations.
Constantly monitor best industry practices for driving success at the high end slot and table business
Communicate frequently to other properties leaders and SGA leadership as to the department strategies and achievements and where your team needs support to enhance overall property success
Ensure appropriate staffing levels to best manage labor costs while maintaining outstanding guest service.
Exhibit conduct in accordance with all Gaming Commission Regulations and Seminole Tribe of Florida departmental policies and procedures.