SVP, Head of Marketing

The Michael J. Fox Foundation for Parkinson's Research
20d$220,000 - $250,000Hybrid

About The Position

The Michael J. Fox Foundation for Parkinson's Research ("the Foundation") is seeking top talent for its SVP, Head of Marketing position. Reporting to the Chief Marketing Officer, in a period of rapid growth and heightened complexity, the SVP, Head of Marketing will serve as a transformational leader, carrying out high-impact, integrated marketing strategies that advance the mission of the Foundation at scale. This role will guide brand stewardship and evolution, drive increased awareness, expand audience development efforts, and leverage data-driven insights to maximize mission impact. The SVP will be a critical partner to MarComms and cross-functional leadership, ensuring that marketing strategies anticipate and respond to strategic shifts, harness emerging technologies, and create measurable outcomes across owned, earned and paid channels.

Requirements

  • Progressive leadership experience in integrated marketing and brand strategy
  • Deep expertise in omnichannel marketing, emerging digital platforms, and audience-first content strategies
  • Exceptional analytical skills with fluency in advanced marketing analytics, attribution modeling, and performance dashboards
  • Excellent judgment and high tolerance for ambiguity; demonstrated track record of unflappability and incisive decision-making in a fast-changing environment
  • Intellectual curiosity and a robust appetite to meet new challenges and solve new problems as they arise
  • Executive-level presence with outstanding presentation, negotiation, and stakeholder management skills. Impeccable follow-through
  • Fluency in translating high-level ideas and concepts into clear and measurable marketing plans
  • Demonstrated ability to inspire, coach, and develop high-performing teams through organizational change
  • Demonstrated enterprise mindset and cross-organization collaboration
  • Team player mentality with a willingness to “roll up the sleeves and get it done” when needed
  • Experience leveraging technology platforms such as Salesforce/Marketing Cloud, DOMO, Asana, JIRA, and email marketing platforms
  • Creative, strategic, and solution-oriented mindset with resilience under pressure and competing deadlines

Nice To Haves

  • Experience in health or life sciences marketing is a plus

Responsibilities

  • Strategic Brand Leadership
  • Lead guardianship and evolution of the Foundation’s brand architecture, positioning, and reach, ensuring relevance, authenticity, and global resonance
  • Gain a working understanding of the Foundation’s programs and objectives in order to shape the brand as a growing platform for advocacy, donor engagement, and research participation, with strategies tailored to diverse audiences
  • Build consistency and audience-centricity across a wide range of campaigns and calls to action across channels, platforms, and partner touchpoints
  • Data-Driven Marketing Excellence
  • Build a culture of rigorous measurement, using advanced analytics, audience segmentation, and predictive modeling to guide marketing strategy and efficiency and continuously optimize performance
  • Leverage AI, personalization platforms, and fast-evolving marketing technologies to deliver hyper-relevant, scalable engagement experiences
  • Integrate real-time insights into campaign development to maximize ROI and speed to market
  • Integrated Campaign Management
  • Oversee the end-to-end lifecycle of multiple multi-channel marketing campaigns that drive awareness, engagement, and action—spanning digital, social, broadcast, experiential, and event activations
  • Align marketing initiatives with organizational priorities, ensuring a coordinated and audience-centric approach across fundraising, advocacy, research participation, and community building
  • Foster and help implement a test-and-learn culture that encourages experimentation, bold thinking, and rapid integration of insights
  • Creative Innovation
  • Partner with internal and external creative teams to produce breakthrough storytelling and on-brand visual design that inspire action and strengthen emotional connection to the mission
  • Leadership & Team Development
  • Lead and scale a high-performing marketing organization with several specialized teams, identifying emerging leaders and empowering them to manage complexity with agility
  • Build organizational marketing capacity through talent development, succession planning, and cross-functional skill building
  • Develop productive and mutually supportive relationships with leaders across MarComms to continuously evolve and improve the Foundation’s marketing capabilities
  • Champion diversity, equity, and inclusion in marketing strategies, team composition, and vendor partnerships
  • Partnership & Revenue Growth
  • Collaborate with the Development, Public Policy and Research Programs and Partnerships teams to leverage brand strength for fundraising and mission-driven initiatives
  • Drive strategic co-branding and joint marketing initiatives with corporate, media, and nonprofit partners
  • Budget & Resource Stewardship
  • Manage significant multi-million-dollar marketing budgets, ensuring efficient allocation to high-impact initiatives
  • Negotiate, onboard, and oversee strategic agency and vendor relationships for maximum value and innovation

Benefits

  • 15+ options for medical insurance (with the Foundation paying 90 percent of the premiums)
  • Competitive dental and vision plans
  • 401(k) plan with 6 percent employer contribution
  • Flexible spending accounts
  • Employer paid life and disability insurance
  • 18 Vacation Days; 12 Well-Being (Sick) Days; 2 Personal Days; summer Fridays (office closure at 2pm) and a summer holiday week over July 4
  • Flexible work environment. We trust all employees to work closely with their manager and colleagues to determine when, where and how programs and projects get done.
  • Employees are also eligible for a discretionary bonus on an annual basis. The Foundation provides staff and leadership cultivation through regular training courses and events.
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