SVP Experience Strategy
About The Position
Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists—and the power of the Omnicom Health ecosystem behind us—we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded by DigiDay for excellence in onboarding and best workplaces for working parents. If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you! The SVP, Experience Strategist is a senior leader for key accounts and oversees a group of experience strategists, shaping modern customer-centric approaches that drive measurable impact. This role serves as an advisor to clients and internal teams, connecting brand strategy and experience strategy with AI, data, and emerging digital capabilities to drive meaningful outcomes in healthcare.
Requirements
- 10+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries
- Confident advising senior clients on AI, data, and experience strategy in a way that is ambitious but pragmatic
- At the forefront of innovation and ever-evolving healthcare marketing transformation, spotting shifts in technology, regulation, and audience expectations and translating them into strategic opportunities
- Strong leadership presence, with the ability to shape direction, align stakeholders, and coach teams on modern, AI-enabled practice
- Comfortable building frameworks, playbooks, and operationalizing ways of working that scale AI and data excellence across accounts
- Energized by complex problems, ambiguous briefs, and the challenge of designing experiences that deliver value for patients, HCPs, and brands
Responsibilities
- Serve as a senior strategic advisor to clients, framing how data, AI, and experience strategy come together to drive business and brand impact
- Lead the story development of executive presentations and workshops that translate complex insights and AI-enabled opportunities into clear strategic direction
- Influence client roadmaps, investment decisions, and innovation pipelines based on evidence and forward-looking insights
- Oversee the integration of research, behavioral data, and performance analytics into cohesive strategic platforms and experience roadmaps
- Partner with senior marketers (including analytics and media leaders) to define measurement frameworks, learning agendas, and optimization plans
- Guide teams in interpreting data, turning findings into prioritized actions
- Evaluate AI-powered solutions and emerging capabilities to strengthen digital, experience, and innovation offerings for Propeller and its clients
- Integrate agentic ways of working into client recommendations and internal workflows to improve efficiency, scalability, and performance
- Drive forward emerging tech, AI, and innovation relevant to healthcare marketing to inform and influence client strategies and product roadmaps
- Mentor and upskill mid-level experience strategists in modern solutions and best practice implementation
- Champion integrated ways of working across Creative, Media, UX, Technology, and Analytics to ensure strategy is embedded from briefing through optimization
- Help shape team standards, methodologies, and case studies that elevate Propeller’s capabilities
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
