SVP, Creative

Frida•Miami, FL

15h•Hybrid

About The Position

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in. Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond. We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable. You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle. Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone. Frida is looking for an SVP, Creative to join our team and express and elevate Frida's vision creatively. The SVP, Creative will lead creative direction and brand building across all touchpoints. The ideal candidate will have a strong command of editorial and language, lead strategic ideation, exceptional design chops, and an ability to navigate the intersection of creative, culture, and commerce.

Requirements

Bachelor’s Degree in Design or related field
15+ years with visual design and brand voice experience with high-growth brands in the consumer products space; founder-led in-house organization experience plus
8+ years of experience managing and mentoring creative talent
Demonstrated ability to connect with consumers through creative design and storytelling
Collaborative and team-oriented approach
Possess a strong command of editorial and language
Exceptional presentation skills– a requirement for both internal and external creative presentations
Experience with packaging, creative, design, language, and in-store experience
Brand building expertise from ideation through in-market execution, working closely with brand & strategy teams
Collaborative problem solver without ego and high emotional intelligence
Strong cross-functional and agency management experience, with the ability to take a creative strategy and bring it to life across multiple consumer touchpoints
Curious by nature with a willingness to try new approaches
Strategic thinker with a proven track record of building a high-performing team of creative talent
Ability to work in a fast-paced environment in which requirements & priorities constantly change
Strong organizational and multitasking skills with close attention to detail

Responsibilities

Elevate brand vision by leading creative direction and brand building across all touchpoints for our portfolio of brands
Develop and guide the long-term strategic vision for how our brand is expressed to external audiences
Create and execute compelling brand experiences through creative that drives media, buzz, and customer attention
Develop consistent, brand-aligned creative that delivers the highest impact to the Frida audiences
Lead brainstorming and creation of concepts for best-in-class executions across paid, owned and earned media
Lead and build a creative team of 6+ members, including designers, copywriters, producers, and foster their creative and technical expertise
Maintain a pulse on creative trends and an evolving creativity sensibility to keep Frida brands always relevant
Oversee multiple projects through all stages of development, asset and content creation, from concept through to production and final delivery
Recruit, lead, and collaborate with external creative and production agencies to make sure that the Frida brand is represented in the best light and to help connect our internal teams and ideas with their work
Guide the day-to-day work of all direct reports, giving them critical feedback, inspiration, and guidance on career growth and professional development
Additional projects oversight as the business evolves

Benefits

Robust health benefits including: Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting.
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
Flexible paid pregnancy and parental leave.
Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
Exclusive employee product discounts.