SVP, B2B Marketing

Pennymac • Westlake Village, CA

13d • Onsite

About The Position

As the Senior Vice President, Business-to-Business Marketing, you will provide strategic leadership and drive the overarching marketing portfolio for Pennymac's critical business-to-business channels, including Third Party Originator (TPO) and Pennymac Correspondent Group (PCG). This executive role is accountable for engaging with senior business and sales leaders to shape the long-term marketing strategy, develop innovative growth initiatives, and deliver measurable impact that directly contributes to market share expansion, client loyalty, and brand leadership in the TPO and PCG channels.
The Senior Vice President, Business-to-Business Marketing will:
Architect and champion the comprehensive marketing vision and multi-year strategy for the TPO and PCG channels, ensuring alignment with Pennymac's overall corporate strategy, brand strategy and growth objectives
Drive significant market share gains and enhance client loyalty by developing and overseeing the execution of data-driven marketing campaigns, messaging, and engagement strategies while being held accountable to achieving brand and marketing goals and ROI targets
Leadership of a high-performing marketing organization, setting strategic priorities, fostering a culture of excellence and accountability, and empowering teams. Collaborate with cross-functional teams (within marketing and across the business) to execute efficiently and with excellence
Be an influential leader who brings big ideas and inspires others to deliver best-in-class marketing. Capable of obtaining buy-in for marketing campaigns and creative ideas across a complex, matrixed organization with many stakeholders
Identify and capitalize on market and industry trends, including competitive intelligence, to position Pennymac as a thought leader and preferred TPO and PCG partner
Oversee the planning and execution of all TPO & PCG marketing initiatives, including large-scale campaigns, integrated multi-channel programs, industry trade shows, social media engagement and client loyalty programs designed to attract new enterprise clients, deepen relationships with existing clients, and drive increased engagement among potential clients
Establish and maintain strong executive-level relationships with key internal stakeholders (e.g., Sales, Operations, Technology, Product) to ensure seamless integration of marketing efforts and cross-functional alignment
Champion a data-driven culture, ensuring that strategic decisions are informed by comprehensive analytics and actionable insights. Define, monitor, and report on key performance indicators (KPIs) to continuously optimize marketing efforts and marketing spend
Oversight and management of the B:B marketing budget, and ensure an efficient and effective investment approach tied to KPI’s including return on marketing investment

Requirements

• 15+ years of progressive leadership experience in marketing, with a significant portion dedicated to B:B channels in the mortgage industry
• Bachelor's degree or Masters degree in Marketing, Business Administration, or a related field preferred
• Proven track record of developing and executing successful, customer insight driven and large-scale marketing plans and campaigns that have demonstrably driven business growth, market share, and client retention
• Exceptional strategic thinking capabilities with the ability to translate complex market dynamics into actionable marketing plans and initiatives
• Strong executive presence and communication skills, with the ability to influence and collaborate effectively across all levels of an organization and externally with key partners
• Demonstrated expertise in all facets of modern marketing, including digital marketing, social media, content strategy, brand management, demand generation, brand experience, and marketing analytics

Responsibilities

• Architect and champion the comprehensive marketing vision and multi-year strategy for the TPO and PCG channels, ensuring alignment with Pennymac's overall corporate strategy, brand strategy and growth objectives
• Drive significant market share gains and enhance client loyalty by developing and overseeing the execution of data-driven marketing campaigns, messaging, and engagement strategies while being held accountable to achieving brand and marketing goals and ROI targets
• Leadership of a high-performing marketing organization, setting strategic priorities, fostering a culture of excellence and accountability, and empowering teams. Collaborate with cross-functional teams (within marketing and across the business) to execute efficiently and with excellence
• Be an influential leader who brings big ideas and inspires others to deliver best-in-class marketing. Capable of obtaining buy-in for marketing campaigns and creative ideas across a complex, matrixed organization with many stakeholders
• Identify and capitalize on market and industry trends, including competitive intelligence, to position Pennymac as a thought leader and preferred TPO and PCG partner
• Oversee the planning and execution of all TPO & PCG marketing initiatives, including large-scale campaigns, integrated multi-channel programs, industry trade shows, social media engagement and client loyalty programs designed to attract new enterprise clients, deepen relationships with existing clients, and drive increased engagement among potential clients
• Establish and maintain strong executive-level relationships with key internal stakeholders (e.g., Sales, Operations, Technology, Product) to ensure seamless integration of marketing efforts and cross-functional alignment
• Champion a data-driven culture, ensuring that strategic decisions are informed by comprehensive analytics and actionable insights. Define, monitor, and report on key performance indicators (KPIs) to continuously optimize marketing efforts and marketing spend
• Oversight and management of the B:B marketing budget, and ensure an efficient and effective investment approach tied to KPI’s including return on marketing investment

Benefits

• Comprehensive Medical, Dental, and Vision
• Paid Time Off Programs including vacation, holidays, illness, and parental leave
• Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)
• Retirement benefits, life insurance, 401k match, and tuition reimbursement
• Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships

What This Job Offers

• Job Type: Full-time
• Career Level: Executive