Supervisor of Influencer, Public Relations, Brand Events, & Partnerships

Lilly Pulitzer•King of Prussia, PA

25d•Hybrid

About The Position

The Supervisor of Influencer, Public Relations, Brand Events and Partnerships is responsible for the development and execution of the company’s influencer strategy, public relations efforts, partnership project management and executing major brand events as an extension of all these pillars. This is done in alignment with the overall department strategy and the creative vision under brand development. The above will be accomplished by implementing the strategic plan; aligning with the content creatives and working within the development calendar; and applying innovative ideas to an authentic, brand-right content strategy to raise awareness, elevate perception, attract new consumers, and drive qualified traffic.

Requirements

A four-year college degree is required, preferably with a major/minor within Communications or Marketing
6+ years of Marketing or Public Relations experience, preferably in the fashion or retail industry.
Strong passion for the Lilly Pulitzer brand and knowledge of the collection and company history.
Ability to be the “voice” of the brand, influencer, editor-facing and beyond. This requires the ability to communicate effectively both on behalf of the brand and on behalf of social community, always speaking in a Lilly “voice”.
Sales-minded. Embraces the relationship of social media content strategy to influencer marketing (and vice versa) and the overall brand and other business functions (i.e.: communicating top blogger style request to merchandising and why certain styles are selling)
Business-minded. Skilled at negotiating with agencies, influencers, and brand-elevating partners
Entrepreneurial: able to deal with uncharted space and make headway
Exceptional organizational skills; detail oriented
Strong time management skills: ability to juggle priorities and multiple projects.

Responsibilities

Build influencer strategy and goals in conjunction with the content development calendar; this means working simultaneously on multiple seasons and determining the relevant players to collaborate with Lilly Pulitzer and maximize existing partnerships for amplification.
Shape the seasonal brief for the internal teams as well as agencies
Work with communication channel owners to plan influencer content, PR content, Events Content, and Partnership content to drive reach, traffic & revenue; advocate for usage of the content when we have appropriate usage rights; streamline process
Manage Sitecore Intake forms and approvals with creative partners
Shape weekly notes and follow ups on Influencer/PR and Partnerships for internal teams!
Manage all influencer, agent, and agency relationships as well as budget and time management to execute all pillars of PR, Influencer, Events and Partnerships.
Strategy and execution for influencer campaigns & activations (events, trips, streaming opps, collaboration concepts)
Pitch VIP lookbook & product initiatives each season aligned with product and brand strategy; find synergies with the affiliate and PR needs to streamline efforts where it makes sense
Place all PR and Influencer Orders
Work on Press Releases and support timely execution of PR requests/quotes/ and approvals.
Actively network engage with brand influencers & those we want to partner with on social media through likes, comments, DMs, as well as IRL
Align with creative team on deployment and social media teams/digital marketing teams on affiliate commission strategy and ROI tracking.
Partner on influencer and editorial opportunities in the affiliate space to best amplify brand efforts and drive ROI
Ideate & manage ambassador programs and other ad-hoc paid influencer opportunities or new types of influence, ie: blog posts and targeted customer relationships
Test new influencer strategies and emerging platform engagement and platform diversification, ie: Tik Tok, newsletters/substacks, Pinterest, Facebook Groups, SMS
Ensure that the brand representation of our ongoing influencer initiatives present the modern face of Lilly Pulitzer
Tell the Modern PR Story & Educate others: Track, analyze, and recap influencer content and metrics to make sure key stakeholders are aware and we are driving towards our measurable goals and building upon successes for future seasons
Contribute to high-level content strategy, particularly Public Relations and Collaborations, and work across cross-functional teams to align activities and campaigns—be the thought leader and subject matter expert for this area
Create unique content strategies around brand storytelling through sourced content that position our brand as a community connector and in alignment with the brand strategy work
Foster strong partnership relationships and learn to leverage partnerships for maximizing efforts and achievements.
Provide recommendations on new executions, partnership ideas, and activations to further promote brand awareness and new customer acquisition
Thoughtfully develop and nurture long term influencer, PR and Partnerships relationships
Drive Strong ROI on Influencer campaigns, PR events and activations, Partnership Success and Revenue
Track success of campaigns and social media stats for monthly recaps
Note, associates may be asked to perform duties that are outside the specific functions that are listed.