Head of Brand Events

Lovable•San Francisco, CA

About The Position

TL;DR: Lovable is redefining how software gets built: faster, more creatively, and without limitations. We believe anyone should be able to build real software, and events are how we bring that belief to life in rooms full of people who feel it firsthand. As our first Head of Brand Events, you’ll build and lead Lovable’s owned event program from the ground up. This isn’t a field marketing role, it’s a brand-building, community-deepening, culture-making role. You’ll own our user conference, workshops, hands-on builder experiences, and the one-time moments that stop people in their tracks and make them believers. You’ll shape how Lovable shows up in the world: what it feels like to be in our orbit, what it means to be part of our community, and how we turn a product people love into a movement people join. This is a high-creative, high-craft, highly cross-functional role. You bring equal parts vision and operational rigor, the kind of person who can storyboard an event concept in the morning and negotiate a venue contract in the afternoon. You understand that great brand events aren’t about logistics, they’re about leaving people changed.

Requirements

8+ years leading brand events, experiential marketing, or creative event programs — ideally within a developer tool, consumer technology, or high-growth SaaS company
Demonstrated track record producing user conferences, summits, or flagship owned events with meaningful community and business impact
Experience designing and running workshop or education-forward event formats for technical or semi-technical audiences
Proven ability to manage large event budgets with financial rigor, strong vendor relationships, and disciplined ROI thinking
Background building event programs from scratch in a startup environment — comfortable without a large team or established playbook
A strong, distinctive creative point of view — you can articulate what makes an event feel like a brand, not just a meeting
Exceptional content and narrative instincts: the ability to shape speaker programs, session formats, and onstage storytelling that move audiences
Comfort working at the intersection of brand, community, and product marketing — you understand how events serve all three simultaneously
Experience commissioning or directing production partners, spatial designers, and creative vendors to bring ambitious concepts to life on budget
Deep appreciation for developer culture, maker communities, and the aesthetic sensibilities of the technical audience Lovable serves
A calm, solutions-oriented operator under pressure — the kind of person who’s debugging the AV issue and greeting the keynote speaker with the same composure
Strong project management discipline: you run tight timelines, clear stakeholder communications, and structured post-mortems
Experience building event measurement frameworks that go beyond attendance — tracking community sentiment, product intent, and long-term brand value
Highly cross-functional by nature: you’re energized by working with many teams and skilled at getting alignment without authority
You believe brand events are culture-making, not logistics-executing — and you hold that standard in every decision
You think about the attendee’s full journey: how they heard about the event, what they felt when they arrived, and what they tell their friends afterward
You are genuinely curious about AI, building, and the people who make things — and that curiosity comes through in the events you create
You thrive in fast-moving, ambiguous environments and see constraints as creative fuel

Nice To Haves

Experience building a community-forward event program at a product-led growth company
Familiarity with developer and maker communities — you’ve produced events for people who build things, not just people who buy things
Background in experiential marketing, immersive brand activations, or non-traditional event formats
Experience producing hybrid or digital-first events with strong production quality and attendee experience
Prior exposure to AI products, developer tooling, or the no-code/low-code ecosystem

Responsibilities

Lead the vision, strategy, and execution of Lovable’s full owned event portfolio from our annual user conference to intimate workshops, builder showcases, and brand-defining one-time moments
Design the event calendar and portfolio architecture: which formats we use, when, for whom, and why with a clear point of view on how each event reinforces Lovable’s brand and deepens community
Own the end-to-end event lifecycle: concept development, production planning, vendor sourcing and management, budget ownership, creative direction, and post-event analysis
Help scale the programmatic approach to Lovable’s community-led events to globally scale offerings and inspire organic advocacy amongst our most dedicated users
Design and scale Lovable’s workshop program: hands-on, education-forward experiences that turn curious people into confident builders and confident builders into advocates
Develop formats, curricula, and facilitation approaches that work at different audience sizes, intimate roundtables, city-based workshops, virtual sessions, and large-scale deep-dives
Partner with product and product marketing to ensure workshop content reflects the product roadmap and surfaces new capabilities in ways that drive real usage and retention
Set the creative vision for every Lovable event, the environmental design, attendee journey, production aesthetics, and sensory details that make our events feel like no one else’s
Partner with brand and design to develop event visual identities, spatial design, and physical/digital touchpoints that are cohesive, distinctive, and campaign-worthy
Identify and architect one-time brand moments, unexpected activations, cultural collaborations, or pop-up experiences that generate earned media, social amplification, and cultural relevance
Align with product marketing to take Lovable’s product story into compelling onstage narratives, demo moments, and content experiences that resonate with both technical and non-technical audiences
Serve as the connective tissue between brand, product marketing, comms, growth, and design, aligning everyone on event strategy and ensuring each function contributes and gets value
Partner with comms and PR to embed news moments, product launches, and customer stories into event experiences for maximum amplification
Work with enterprise stakeholders to ensure brand events support pipeline goals without compromising the community-first spirit that makes them work
Build scalable event infrastructure: playbooks, vendor rosters, production timelines, briefing templates, and measurement dashboards that make each subsequent event faster and better