Supervisor of Communications and Marketing

Bucks County•Doylestown, PA

1d•Onsite

About The Position

The Supervisor of Communications and Marketing is responsible for leading, developing, implementing, and managing a comprehensive communications, marketing, and public relations strategy that promotes the mission, vision, and priorities of the Bucks IU. This role ensures clear, transparent, and consistent communication, marketing, and public relations strategies with internal and external stakeholders, including students, families, staff, community members, media and governmental entities. The Supervisor of Communications and Marketing is responsible for managing the communications team including support staff and any third-party contractors utilized by the Communications Department, including photography and press story contractors.

Requirements

Bachelor’s degree (B.A. or B.S.) in Communications, Marketing, Graphic Design, Public Relations, Journalism, Political Science, or related field required.
Minimum 5-7 years of demonstrated leadership experience in a communications, marketing, or public relations preferably within an educational institution, public school setting, or nonprofit organization.
Proven track record of developing and executing successful communication and marketing strategies, with experience managing media relations, crisis communications, and public relations efforts.
Digital marketing and social media expertise, including website management, graphic design, overseeing social media, and video production and editing.
Leadership experience with managing a team and department budget.
Excellent written and verbal communication skills with exemplary command of the English language, grammatical, and editorial skills.
Exemplary ability to write for audiences at all educational levels and professions.
Strong leadership, project management, and organizational skills.
Ability to think strategically and creatively.
Strong interpersonal and relationship building skills with the ability to collaborate across divisions and departments and work with various stakeholders.
Proficiency with digital media platforms, content management systems (CMS), analytic tools, and website management.
Understanding of public education systems and governance
Citizenship or work authorization to work in the United States required.

Nice To Haves

Master’s degree is preferred.
Professional Certification through Public Relations Society of America (PRSA), Accreditation in Public Relations (APR), or the National School Public Relations Association (NSPRA) or other communication industry related credential is preferred.
Knowledge of Adobe Creative Suite, graphic design, and multimedia production including video production is a plus.

Responsibilities

Develops, implements, and manages a strategic communications plan that aligns with the Bucks IU's mission, vision, and long-term goals.
Serves as the primary point of contact for all internal and external communications, ensuring consistency in messaging and brand voice.
Collaborates with school leadership and all Bucks IU's departments and divisions to identify communication priorities and opportunities to enhance engagement.
Serves as the main coordinator of the Bucks County Schools Communications Advisory Group (a job alike group of similar communications, marketing, and school public relations positions at Bucks County schools), planning relevant monthly meeting topics, speakers, and discussions that meet school district needs and expectations.
Ensures Bucks IU messaging is consistent, accurate, and aligned across all communications platforms.
Oversees all Bucks IU-related websites.
Publishes regular press releases highlighting Bucks IU programs, people, and partners.
Publishes an annual Bucks IU Report to the Community.
Works with Executive Director and Division Heads to manage branding and reputation of the Bucks IU.
Leads the Bucks IU's digital and social media efforts, including developing and implementing a diverse social media and print media calendar for the school year.
Oversees and manages the Bucks IU website, and social media platforms, ensuring timely, engaging, and appropriate content and graphcis.
Monitor analytics and engagement of all media platforms to improve digital communication strategies.
Ensure ADA compliance and accessibility of digital content.
Develops and implements Search Engine Optimization (SEO) strategies to improve search engine rankings and web traffic.
Serves as the official spokesperson, building and maintaining relationships with local, regional, and national media outlets.
Drafts and distributes press releases, media advisories, and other communication materials to promote Bucks IU events, achievements, and initiatives.
Proactively seeks opportunities to position the Bucks IU as a leader in education through media features, articles, interviews, and thought leadership pieces.
Coordinates media events, press conferences, and promotional activities.
Works with supervisory staff to develop appropriate communications to keep staff, students, families, and community members informed and engaged.
Draft internal messaging, newsletters, and leadership communications.
Support Supervisors and Administrators with school-level communication needs. Prepares monthly “Awesome News” report for the Bucks IU Board of School Directors.
Write and edit speeches, publications, newsletters, and reports
Highlight student, staff, and Bucks IU achievements through storytelling
Ensure all communications reflect professionalism and inclusivity
Plans and oversees promotional strategies for school events as needed, such as open houses, program events, graduation, and special activities.
Works with event planning teams to ensure that marketing materials, media presence, and communication efforts effectively support event goals.
Oversees the creation of branded collaterals, including signage and décor at Bucks IU locations, brochures, newsletters, reports, print media, and other promotional materials.
Creates brand guidelines and supports all staff and departments in their adoption and use.
Markets Bucks IU Communications and Marketing Services to Bucks County School Districts, providing external services, for a fee, as may be requested.
Supervises and mentors the Communications and Marketing staff, and third-party contractors including graphic designers, content creators, web developers, photographers and other team contributors.
Manages department budget, ensuring cost-effective and impactful marketing and communications initiatives.
Provides regular training and professional development opportunities for the Bucks IU staff to stay current with trends and best practices.