Director of Strategic Communications and Marketing

Marin Montessori SchoolSan Rafael, CA
10h

About The Position

The MMS Director of Strategic Communications & Marketing is the nexus, innovator, and facilitator for all communications, marketing, and branding initiatives for our school. This position offers a creative and meaningful opportunity for a self-starter to play a vital role in our school's continued success. The Director's focus is on developing and executing internal and external communication campaigns that promote the distinctive qualities of our school and the outcomes of a Marin Montessori School education. Through strategic thinking and compelling storytelling-including visual, written, graphic, and digital media-the Director of Strategic Communications & Marketing will skillfully promote the MMS educational experience, which delivers tremendous value to children, adolescents, their families, and the larger world.

Requirements

  • Exceptional writer and editor with strong strategic thinking skills
  • Highly organized and detail-oriented
  • Fluent with digital tools, platforms, and analytics
  • Experience with Finalsite and WordPress Content Management Systems
  • A self-starter who can build and refine systems over time
  • Collaborative, warm, and grounded, with strong professional judgment
  • Able to work occasional evenings and key school events
  • Enthusiasm for MMS's professional expectations: direct and kind communication, appreciation, accountability, and assumption of good intentions
  • Outstanding interpersonal skills: the ability to listen well, understand, support, and connect with students, parents, employees, and trustees
  • Rock-solid integrity and a finely tuned moral compass
  • Internal locus of control: An optimistic, growth-mindset attitude, with the maturity to take personal responsibility for his/her/their happiness and create change (internal and external) when needed
  • Flexibility and warmth, along with a high degree of professionalism and strong work ethic

Responsibilities

  • Lead a clear, cohesive approach to internal communications and external marketing
  • Ensure all communications reflect and reinforce MMS's mission, values, and voice
  • Serve as a trusted partner on strategic and crisis communications
  • Lead website strategy, content, and performance
  • Lead digital marketing efforts, including SEO, SEM, AEO, and social media
  • Lead brand evolution and key initiatives, such as website redesign and paid campaigns
  • Lead the development of high-quality content across platforms (written, visual, digital)
  • Lead the content strategy for parenting website, Grounded & Soaring
  • Ensure content is clear, aligned, and effective in supporting admissions, development, and community engagement
  • Oversee core school communications, publications, and digital calendars
  • Manage ParentSquare, the school's communication tool
  • Support key moments of community life, including major events and parent engagement
  • Manage systems that support clarity, consistency, and a strong parent experience
  • Partner closely with the Head of School and senior leadership
  • Lead cross-functional efforts that strengthen alignment and effectiveness
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