Intern

Harpak-Ulma PackagingTaunton, MA
4hHybrid

About The Position

Are you a college student looking to turn your classroom knowledge into real‑world experience? Passionate about digital marketing, automation, analytics, or content strategy? Want a portfolio-building internship that actually lets you create impact—not just make copies? If so, this internship is built for you. 🚀 We’re looking for a curious, creative, and data-driven Summer Marketing Intern to help evolve our marketing automation programs, optimize email nurture workflows, dig into customer insights, and strengthen alignment between Marketing and Sales. You’ll get hands‑on experience with HubSpot, emerging marketing technologies, and real strategic projects that directly influence business growth. ✨ What You’ll Work On This internship blends creativity, strategy, and analytics. You’ll support and lead projects such as: 1. Marketing Automation & Email Nurturing (Major Focus) Build and expand our HubSpot email template library Create segmented, behavior-driven nurture workflows for early-stage leads, subscribers, and MQLs Implement smart workflow logic using lifecycle stages, engagement signals, and CRM data Analyze performance and recommend strategies to improve MQL-to-SQL conversion Present a final portfolio-worthy summary of your work, insights, and recommendations 2. Digital Marketing & Research Projects Customer Database Management: Maintain and clean CRM data for more accurate targeting Competitive Research: Identify marketing trends, competitor strategies, and industry positioning Industry Trend Monitoring: Surface key developments and turn them into actionable insights Email Marketing Support: Assist in campaign creation, execution, and performance analysis Advertisement Tracking: Monitor digital ads and suggest improvements Account Profiling: Build helpful profiles of key customer accounts Social Listening: Track conversations to understand customer sentiment and market movements 🎯 What You’ll Gain This internship is designed to help you build real-world skills employers look for: Hands-on experience with HubSpot marketing automation & CRM workflows Practical understanding of email marketing strategy and funnel optimization Exposure to lead lifecycle management, segmentation, and conversion analytics Experience doing competitive intelligence and tracking industry trends Cross‑functional collaboration with both Marketing and Sales teams A polished project portfolio you can confidently showcase in future interviews Perfect for students studying marketing, communications, business analytics, digital media, or related fields.

Responsibilities

  • Build and expand our HubSpot email template library
  • Create segmented, behavior-driven nurture workflows for early-stage leads, subscribers, and MQLs
  • Implement smart workflow logic using lifecycle stages, engagement signals, and CRM data
  • Analyze performance and recommend strategies to improve MQL-to-SQL conversion
  • Present a final portfolio-worthy summary of your work, insights, and recommendations
  • Customer Database Management: Maintain and clean CRM data for more accurate targeting
  • Competitive Research: Identify marketing trends, competitor strategies, and industry positioning
  • Industry Trend Monitoring: Surface key developments and turn them into actionable insights
  • Email Marketing Support: Assist in campaign creation, execution, and performance analysis
  • Advertisement Tracking: Monitor digital ads and suggest improvements
  • Account Profiling: Build helpful profiles of key customer accounts
  • Social Listening: Track conversations to understand customer sentiment and market movements
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