Summer Intern, Digital GTM & CRM

e.l.f. Beauty • Oakland, CA

13d • $20 - $20

About The Position

The Digital GTM & CRM Summer e.l.f.tern will support the execution, analysis, and optimization of broadcast CRM campaigns across email, SMS, and push channels. This role offers hands-on experience in campaign planning, QA, performance tracking, and best-practice research, while working closely with the CRM team to support scalable, data-informed customer engagement.

Requirements

• Must be available for the full internship period: June 1st - August 21st
• Must be a rising junior or senior at the time of the internship
• Currently pursuing a degree in Marketing, Business, Analytics, or a related field
• Strong interest in CRM, digital marketing, and lifecycle communications
• Detail-oriented with basic analytical skills and comfort working with data, spreadsheets, and performance metrics
• Familiarity with tools such as Braze or GA4 is a plus, but not required
• Strong written communication skills with a high attention to detail
• Well organized, proactive, and eager to learn in a fast-paced team environment

Responsibilities

• Support the preparation of monthly email, SMS, and push campaign briefs
• Assist with internal content review, QA, and briefing email developers to ensure campaign requirements are met
• Track campaign timelines and delivery status across channels
• Monitor performance and document campaign results and key learnings
• Research CRM and email marketing industry trends and best practices
• Summarize insights and recommendations into a best-practice deck for the CRM team
• Update engagement metrics for weekly and monthly reports using Braze, GA4, and other relevant platforms
• Assist with analyzing trends and preparing performance summaries for weekly, monthly, and quarterly reporting

What This Job Offers

• Career Level: Intern