Strategy & Insights Analyst, Proprietary Brands

American Tire Distributors•Huntersville, NC

43d

About The Position

The Strategy & Insights Analyst, Proprietary Brands, is a critical contributor to the newly formed Proprietary Brands organization. This role supports strategic initiatives across product development, sourcing, market expansion, and brand performance. Reporting to the Chief Strategy Officer, Proprietary Brands. The analyst will work cross-functionally to deliver high-impact insights, develop strategic recommendations, and support decision-making through financial and business analysis. This is a high-visibility role ideal for a versatile, analytically driven professional with a passion for strategy, product innovation, and commercial growth.

Requirements

Analytical Processes - The ability and skill to apply appropriate analytical processes and procedures to support research schedules including the proficient use of analysis software required in role.
Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Commercial Acumen - Ability and skill to use understanding of the ATD market and business environment and objectives in developing solutions.
Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Adaptability - Comfort with unanticipated changes of direction or approach.
Collaboration- Building partnerships and working collaboratively with others to meet shared objectives
Business Management - Ability to lead and oversee business units, driving strategic initiatives, and achieving organizational objectives. Proficient in developing and implementing business plans, allocating resources effectively, and optimizing operational performance.
Bachelor's degree

Nice To Haves

5 years of related experience preferred

Responsibilities

The Strategy & Insights Analyst, Proprietary Brands, is a critical contributor to the newly formed Proprietary Brands organization. This role supports strategic initiatives across product development, sourcing, market expansion, and brand performance. Reporting to the Chief Strategy Officer, Proprietary Brands. The analyst will work cross-functionally to deliver high-impact insights, develop strategic recommendations, and support decision-making through financial and business analysis. This is a high-visibility role ideal for a versatile, analytically driven professional with a passion for strategy, product innovation, and commercial growth.
Conduct market, competitive, and customer analysis to inform brand strategy and product launches.
Evaluate RFPs and business cases for new market and new product entry, including financial modeling and scenario planning.
Support strategic planning cycles and roadmap development for proprietary brands.
Build and interpret financial models including NPV, ROI, and high-level P&Ls.
Partner with Finance and Commercial teams to assess product performance, pricing strategies, and investment opportunities.
Provide insights and recommendations based on financial and operational data.
Work closely with Product, Sourcing, Marketing, and Sales teams to align on strategic priorities.
Support product launch planning and execution with data-driven insights and performance tracking.
Assist in vendor evaluation and sourcing strategy through analytical support.
Identify opportunities for brand differentiation and growth through data and trend analysis.
Contribute to the development of new programs and initiatives that enhance customer engagement and brand value.