Senior Strategist, Strategy & Insights

RedRover•Memphis, TN

About The Position

Senior Strategist, Research & Insights RedRover Sales & Marketing Strategy is an internationally award-winning B2B agency embarking on national expansion. Named by the Chamber as one of the “Top 10 Companies to Watch” and by the Business Journal as a “Great Place to Work,” RedRover is seeking a senior-level strategist with deep experience in market research and B2B growth strategy development. This role is ideal for a highly strategic thinker who thrives in discovery, insight development, and crafting data-backed growth strategies that drive meaningful business outcomes such as incremental revenue and gross profit. Position Overview The Senior Strategist, Research & Insights plays a key role in shaping and delivering RedRover’s Growth Optimization (GO) Plans and other strategic engagements. This position is responsible for leading comprehensive market research and translating insights into clear, actionable B2B marketing strategies with projected ROI. Operating as a senior individual contributor who partners closely with GO Plan pod leaders, client teams, and internal stakeholders to ensure strategic rigor and clarity. As RedRover continues to evolve its team structure, there may be future opportunities for expanded leadership responsibility — including potential GO pod leadership — depending on organizational needs, team structure, and performance fit. The role requires strong executive presence, storytelling ability, and confidence presenting strategic recommendations to clients, as well as supporting the transition from strategy into long-term execution partnerships.

Requirements

Deep experience in B2B marketing and lead generation strategy
Strong market research and insight development expertise
Proven ability to turn data into compelling narratives and action plans
Advanced Excel and analytical skills
Experience with Google Analytics and Google Ads
High-level understanding of SEO (on-page and technical)
Hands-on experience with PPC and paid social (LinkedIn, Instagram, Facebook)
Website conversion rate optimization experience
Experience developing multi-channel marketing strategies
Strong, direct communication style with executive presence
Exceptional analytical and strategic thinking skills
5+ years of market research experience
5+ years independently developing B2B marketing strategies with measurable outcomes
Strong alignment with RedRover’s core values: Courageous Agents of change Incurable need for results Self-disciplined and accountable Team win before self win — and the win matters

Nice To Haves

Prior experience mentoring or guiding others is a plus
Experience working in an agency or marketing services environment

Responsibilities

Lead comprehensive market research initiatives, including: Internal and external stakeholder interviews
Value proposition and offer analysis
Customer journey mapping
Transaction and performance data analysis
Marketing audits and customer/prospect surveys
Develop highly customized B2B growth strategies aligned to client business objectives
Translate insights into clear, actionable strategic recommendations with projected ROI
Present strategies to senior client stakeholders with clarity and confidence
Collaborate with internal teams to ensure strategic intent is understood and executable
Support sales and client-growth efforts through high-impact strategic conversations
Stay current on B2B marketing trends, performance benchmarks, and optimization best practices