About The Position
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Tiktok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love. We are looking for an ambitious, curious and fast-learning intern to support the Fashion Team of TikTok Shop Italy, with a strong focus on strategy, business intelligence, and category expansion. In this role, you will help us identify and map underserved fashion categories, emerging creator-led brands, and high-potential merchants that can meaningfully grow within TikTok Shop. Your insights will directly support the team's merchant acquisition, category development, and overall growth strategy.
Requirements
- Fluency in Italian and English, both spoken and written.
- Understanding or strong interest in the Italian fashion ecosystem, from emerging brands to established players.
- Familiarity with the creator economy and social media platforms, ideally an active, informed user.
- Proactive, opportunity-driven mindset, with a natural hunter mentality and curiosity for discovering new brands.
Nice To Haves
- Academic background in Business, Economics, Marketing, or related fields (completed or in progress).
- Strong Excel skills and an analytical, data-oriented approach.
- Experience with research or market analysis, even in an academic or project context.
- Interest in e-commerce, digital trends, and consumer behavior, especially within fashion.
- Basic understanding of KPIs (conversion, views, GMV, etc.) or willingness to learn quickly.
Responsibilities
- Market research and analysis of the Italian fashion ecosystem (SMBs, DNVBs, creator brands, niche labels).
- Identification of high-potential merchants across underserved or fast-growing categories.
- Tracking performance trends, competitive benchmarks, and category opportunities.
- Supporting the team with Excel-based analyses, dashboards, and reports.
- (Optional, based on readiness) Supporting early-stage Business Development activities.
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What This Job Offers
Career Level
Intern
Industry
Broadcasting and Content Providers
Number of Employees
5,001-10,000 employees
