Strategist, SEO

Zocdoc•New York, NY

3d•Hybrid

About The Position

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. This role owns SEO for Zocdoc’s patient booking marketplace while also supporting organic visibility and adoption of provider and enterprise products that power the platform.

Requirements

3–5 years of experience in SEO, with a strong focus on B2C content optimization and organic growth.
Expertise in keyword research, on-page optimization, and conversion-focused SEO strategies.
Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, STAT, Screaming Frog, Botify).
Strong skills in data visualization and reporting (e.g., Looker, Tableau, SQL, or similar).
Excellent written and verbal communication skills with an eye for detail.
Analytical and experimental mindset, able to translate performance metrics into strategic recommendations.
Proven ability to work cross-functionally with product, content, design, and engineering teams.
Ability to anticipate and adapt to changes in search behavior, including AI-driven and generative discovery experiences, ensuring Zocdoc remains visible and competitive as search evolves.

Nice To Haves

Experience in healthcare, marketplace platforms

Responsibilities

Owning the SEO strategy for patient, provider, and enterprise-facing pages to drive visibility, trust, and conversion through organic search.
Conducting deep keyword and competitor research to identify content gaps and growth opportunities across all marketplace use cases.
Partnering cross-functionally with product, design, and engineering to embed SEO best practices into new booking flows and marketplace surfaces.
Building and maintaining a scalable content engine across a massive, dynamic page inventory to capture high-intent patient keywords.
Optimizing on-page elements—including metadata, structured data, and internal linking—to improve the performance of doctor profiles and product pages.
Supporting the adoption of provider and enterprise tools by improving how product capabilities surface in organic search results.
Monitoring rankings, traffic, and booking signals, then translating that data into actionable recommendations for stakeholders.
Identifying and testing SEO-driven improvements, using performance data to iterate on content structure and discoverability.
Evaluating how content surfaces in AI-powered and generative search experiences, applying structured data to ensure visibility and accuracy.
Delivering measurable organic growth by improving rankings and traffic that directly impact patient bookings.
Collaborating with marketing and engineering teams to align SEO initiatives with Zocdoc’s broader growth and product roadmaps.
Shaping product experiences using real-time search insights to ensure booking flows remain discoverable as algorithms evolve.

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified