Strategist – Media Performance

General Motors • Warren, MI

4d • Hybrid

About The Position

As a Strategist within Marketing Analytics & Strategy (MAS), you will support strategic initiatives that drive media performance insights across GM’s marketing ecosystem. This role partners closely with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to apply measurement frameworks, analyze cross-channel performance, and surface actionable insights. You will play a key role in translating media performance data into clear narratives that inform campaign strategy and investment decisions. This position is ideal for an analytically curious individual who is looking to deepen their expertise in media strategy and measurement within a collaborative, fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field.
• 3–5 years of experience in media analytics, media strategy, marketing analytics, MMM/attribution support, or performance measurement within an agency, client, or platform environment.
• Familiarity with digital analytics tools such as Adobe Analytics or Google Analytics, and a foundational understanding of ad tech and/or MarTech ecosystems.
• Working proficiency in Excel, including pivot tables, lookups, and basic modeling; experience with Power BI or similar BI tools is a plus.
• Basic working knowledge of SQL, including writing simple select, filter, and join queries to support data analysis.
• Strong communication skills with the ability to explain data findings clearly and concisely to non-technical audiences.
• Demonstrated ability to manage multiple deliverables, prioritize effectively, and collaborate across cross-functional teams.

Nice To Haves

• Exposure to creative measurement, brand equity analysis, or MMM/attribution modeling, including supporting data pulls or performance readouts.
• Experience or strong interest in media strategy for large consumer brands or within the automotive industry.
• Familiarity with Python and/or cloud-based data platforms such as Azure or Databricks for analysis or automation.
• Comfort working with both agency partners and internal stakeholders, incorporating feedback and iterating on insights and deliverables.

Responsibilities

• Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.
• Support the application and maintenance of media measurement frameworks, including high-value behaviors, benchmarks, and investment inputs, while upholding tagging, data quality, and governance standards.
• Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to contribute media insights to scorecards, business reviews, and campaign planning.
• Build, QA, and maintain recurring and ad hoc reports on media KPIs and funnel performance, translating results into clear insights and initial recommendations.
• Support integration of creative taxonomy, brand power, and equity metrics into media analyses and divisional readouts.
• Contribute to presentations and dashboards by organizing data, creating visuals, and drafting talking points for senior strategist and leadership audiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level