Senior Strategist – Media Performance

GM • Warren, MI

2d • Hybrid

About The Position

As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem. You will partner with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions. This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM’s media effectiveness and storytelling capabilities.

Requirements

• Experience: 6+ years in media strategy, marketing analytics, MMM, attribution modeling, or performance measurement.
• Education: Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field; Master’s degree preferred.
• Analytical & Technical Skills: Deep expertise in digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and familiarity with ad tech and/or MarTech ecosystems. Proficiency in SQL for querying and managing large datasets. Experience creating and managing dashboards in Power BI (or similar BI tools) to visualize media and performance insights.
• Communication & Storytelling: Exceptional ability to communicate complex data insights in a clear, concise, and compelling manner for executive and non-technical audiences. Able to translate highly technical concepts (e.g., MMM, attribution, clean rooms) into actionable recommendations for stakeholders.
• Ways of Working: Exceptional organizational skills with the ability to prioritize and multi-task across multiple concurrent projects and deadlines in a fast-paced environment. Curious and creative mindset with a strong desire to explore new approaches to media measurement, experimentation, and analytics. Experience working with media and creative agencies on planning, budgeting, and campaign optimization.

Nice To Haves

• Experience with creative measurement, brand equity analysis, and demand space activation.
• Experience with media strategy in the auto industry and/or large CPGs
• Knowledge of Python can be beneficial for data analysis and automation tasks.
• Experience with Azure and Databricks can enhance data processing and analysis capabilities.

Responsibilities

• Media Performance Strategy : Independently mine and analyze paid media performance to uncover trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video.
• Measurement Frameworks : Build and evolve methodologies for media measurement, including benchmarks, high-value behaviors, media quality, conversion, and budget / investment modeling (e.g., CIB frameworks). Ensure data integrity, tagging standards, and governance are upheld.
• Cross-Team Collaboration : Partner with Marketing Strategy & Creative Insights, Research, Data Science, and Technology to integrate media insights into broader campaign narratives and scorecard ecosystems.
• Campaign Reporting : Lead monthly and ad hoc reporting on media KPIs, funnel performance, and site engagement. Translate data into strategic recommendations for brand and dealer teams.
• Creative & Equity Insights : Embed creative taxonomy and brand power metrics into MMM storytelling. Support creative inclusion in divisional and cross-channel analysis.
• Strategic Storytelling : Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.
• Leadership & Mentorship : Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees