Strategist, CRM Analytics & Insights

General Motors

1d • Remote

About The Position

The Role The Strategist, for CRM Analytics & Insights plays a pivotal role in leveraging customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands. This role blends strategic thinking with hands-on analytics, supporting CRM campaign performance, customer lifecycle insights, and cross-functional collaboration. The ideal candidate will have experience in CRM analytics, marketing technology, and data storytelling, with the ability to translate insights into actionable strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field.
• 4+ years of experience in CRM analytics, digital marketing, or customer lifecycle analysis.
• Proficiency in CRM platforms (e.g., Salesforce, Adobe Experience Platform) and marketing automation tools.
• Experience with data visualization tools (e.g., Tableau, Power BI) and querying languages (e.g., SQL, Python).
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication skills and ability to present insights to non-technical stakeholders.
• Ability to work independently and collaboratively in a cross-functional environment.

Responsibilities

• Analyze CRM influence on customer lifecycle engagement, retention, and conversion.
• Collaborate with product development and provide requirements to further CRM performance dashboards and reports using tools like Tableau or Power BI.
• Collaborate with marketing and media teams to identify key questions and deliver actionable insights.
• Support campaign measurement, closed-loop reporting, and customer profile analysis.
• Translate complex data into strategic recommendations for CRM optimization.
• Work with data scientists and engineering teams to ensure data quality and integration across platforms.
• Contribute to the development of CRM measurement frameworks and best practices.
• Support CRM system enhancements and data ingestion requirements.

Benefits

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees