Strategic Sales Lead

Assembled Products Corp•Rogers, AR

About The Position

We are seeking a Strategic Sales Lead to drive market entry, early customer engagement, and opportunity development across priority channels. This senior-level role carries enterprise-wide visibility and meaningful impact on channel direction, pipeline development, and annual growth. The Strategic Sales Lead owns the front end of revenue creation, including industry engagement, lead generation, early discovery, and the integration of market and customer insight. The role ensures the organization is pursuing the right targets, with the right message, and the right supporting tools to enable effective downstream sales execution and long-term growth. This is a strategic, hands-on role for someone who can define objectives, structure an approach, and personally drive progress in a fast-evolving environment—while working cross-functionally to translate market signal into qualified, sales-ready opportunities.

Requirements

Advanced working knowledge of Microsoft Office tools (Excel, Outlook, PowerPoint, Teams), with the ability to analyze internal data, stay organized, and communicate effectively with cross-functional and executive audiences
Experience working within CRM and internal database systems, with a demonstrated ability to quickly learn new platforms and maintain accurate, actionable customer and pipeline information
Strong analytical and problem-solving capabilities, including the ability to assess performance trends, evaluate channel and account opportunities, and support forecasting and growth planning with data-driven insight
Ability to translate qualitative customer insight into structured inputs that inform sales strategy, marketing priorities, and product direction
Demonstrated track record of continuously learning and adopting new tools, systems, and workflows to improve efficiency, visibility, and execution
Proven ability to apply strong business acumen in real-world situations, including understanding how outreach activity, pipeline development, and market engagement connect to financial outcomes
Strong understanding of the full sales lifecycle, from cold outreach and early discovery through conversion and invoiced customer, ensuring upstream activities are aligned to effective downstream execution
Exceptional communication skills, with the ability to assess the audience and tailor written, verbal, and presentation styles to influence understanding, alignment, and action
Alignment with Kiefer Sage culture and values Who we are: Loving. Gritty. Humble. What we do: Own it. Make it better.
Bachelor’s degree
10+ years of B2B sales or business development experience, with Senior Account Manager or National Account experience strongly preferred
Willingness and ability to travel regularly

Nice To Haves

Relevant industry experience: QSR, Convenience Stores, Hospitality, Facility Planning, Commercial Building Design, or Commercial Cleaning and Sanitation
Experience selling to or through operators and specification-driven stakeholders, such as architects, designers, or consultants

Responsibilities

Conduct channel sizing, SWOT analysis, and customer segmentation to inform market entry and prioritization decisions
Represent Spraymaster at industry events across the U.S., executing coordinated pre-event, on-site, and post-event engagement strategies
Define target audiences and engagement objectives for each event, coordinating with Marketing and Account teams to execute against the plan
Evaluate priority channels and accounts to determine strategic fit based on Spraymaster’s solutions and value proposition
Leverage research and market insight to tailor outreach messaging and establish credibility with targeted audiences
Generate early customer interest and advance engagement into qualified opportunities by: 1. Mapping account-level decision-making structures and identifying key influencers and stakeholders 2. Conducting introductory discovery conversations to understand customer pain points, priorities, and buying dynamics 3. Building qualified opportunities through sustained, multi-touch engagement beyond initial discovery
Ensure market readiness by identifying the tools, messaging, and materials required to support effective customer engagement
Partner with Marketing and Product Development to prioritize and develop assets that resonate with target audiences and support sales execution
Identify gaps that create friction or unclear messaging in the sales process and drive cross-functional initiatives to address them
Support stretch growth assumptions in forecasts and annual planning through customer, channel, and industry insight
Lead internal opportunity kickoffs to ensure aligned execution and a seamless customer experience on the journey from opportunity to converted customer
Present plans, performance progress, and market insights to executive leadership with clarity and confidence
Balance independent execution with timely leadership updates and cross-functional collaboration