Strategic Marketing Program Operations Manager

Cohere • New York, NY

11d • Remote

About The Position

We are seeking a dynamic and detail-oriented Strategic Marketing Program Operations Manager to architect, execute, and scale high-impact marketing initiatives. This role is pivotal in driving cross-functional alignment, operational excellence, and measurable impact across campaigns (paid, owned, earned), product launches, events, and brand initiatives. About the Role As a founding member of the Marketing Operations and Program Management team, you will act as both a strategic leader and tactical execution expert, ensuring seamless collaboration between stakeholders, service providers, and internal teams while maintaining accountability on delivering programs that accelerate growth and innovation.

Requirements

• 5-8+ years of experience in marketing program/project management, with a proven track record of leading complex initiatives from inception to completion.
• Expertise in full project lifecycle management (initiation, planning, execution, monitoring, closure) and methodologies (Scrum, Kanban, Agile, Waterfall, hybrid).
• PMP certified.
• Strong command of project management tools (e.g., Asana, Linear, and Jira) and collaboration platforms.
• Experience using design-centric tools such as Figma, Miro, or Mural to conceptualize complex project lifecycle management delivery.
• Demonstrated ability to manage cross-functional teams, resolve conflicts, and drive alignment in fast-paced and highly-matrixed environments in B2B enterprise/Saas/AI companies.
• Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools (e.g., Google Analytics, Marketo, Salesforce, Looker Dashboards).
• Exceptional communication, presentation, and stakeholder management skills.
• Passion for AI, innovation, and building inclusive, user-centric experiences.

Nice To Haves

• Experience in M&A integration, design/creative/campaign operations, or scaling early-stage marketing teams

Responsibilities

• Full Project Management Lifecycle Ownership: Initiation: Define program scope, objectives, and success metrics in collaboration with stakeholders, ensuring alignment with business goals.
• Planning: Develop detailed project plans, timelines, and resource allocation, leveraging tools like Asana, Linear, and Notion. Create risk mitigation strategies and contingency plans.
• Execution: Lead cross-functional teams (Product, Brand, Campaign, Growth, Sales, Legal, and external agencies) to deliver campaigns, launches, and initiatives on time and within budget.
• Monitoring & Control: Track progress against milestones, identify bottlenecks, and proactively resolve issues. Manage stakeholder communication and escalate risks as needed.
• Closure: Ensure seamless handoff of deliverables, conduct post-mortem analyses, and document lessons learned to refine future programs.
• Strategic Program Leadership: Design and execute end-to-end marketing programs (e.g., product launches, integrated campaigns, events, partnerships) that drive engagement, acquisition, adoption, and brand loyalty.
• Develop playbooks, workback schedules, and governance frameworks (e.g., DACI/RACI) to standardize processes, operational cadence, and ensure accountability.
• Cross-Functional Orchestration: Partner with internal teams and external partners to align priorities, streamline workflows, and resolve dependencies.
• Serve as the primary point of contact for program updates, risk management, and executive reporting.
• Oversee the Marketing intake process, reviewing, triaging, and managing requests effectively.
• Operational Excellence: Implement scalable processes, tools, and analytics dashboards to optimize campaign execution, measurement, and iteration.
• Design and implement change management and enablement frameworks to drive continuous optimization of marketing programs, team workflows, and business continuity.
• Proactively identify opportunities for improvement, foster a culture of adaptability, and ensure seamless transitions during organizational or strategic shifts.
• Manage vendor relationships, budgets, and compliance (e.g., legal reviews, promotional guidelines) to ensure fiscal discipline and operational rigor.
• Share expertise in project management and production best practices to foster innovation, accountability and continuous improvement in workflows and collaboration.
• Performance & Innovation: Track KPIs (e.g., ROI, engagement, conversion) and leverage data to refine strategies, optimize spend, and maximize impact.
• Champion creativity and experimentation, integrating emerging technologies (e.g., AI tools) to enhance marketing efficiency and user engagement.
• Storytelling & Stakeholder Alignment: Craft compelling narratives for internal and external audiences, presenting program progress and outcomes to stakeholders, leadership, board and partners.
• Bridge technical innovation with human-centric/AI marketing, ensuring Cohere’s voice resonates globally.

Benefits

• An open and inclusive culture and work environment
• Work closely with a team on the cutting edge of AI research
• Weekly lunch stipend, in-office lunches & snacks
• Full health and dental benefits, including a separate budget to take care of your mental health
• 100% Parental Leave top-up for up to 6 months
• Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
• Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
• 6 weeks of vacation (30 working days!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees