Strategic Marketing Analyst

Baerlocher USA LLC•Cincinnati, OH

About The Position

The Strategic Marketing Analyst is responsible for supporting the development of commercial and technical strategies and execution plans by deepening the organization’s understanding of key market segments, customers, and trends through the collection, analysis, and interpretation of market data and customer feedback.

Requirements

Bachelor’s degree in marketing, business, economics, finance, or related field
Comfortable interpreting and synthesizing complex data sets into actionable direction
Self-starter capable of advancing projects, meeting timelines, proactively communicating, and delivering upon commitments with minimal supervision.
Strong aptitude for data analysis and CRM tools such as Excel, Power BI, Salesforce, etc.
Effective communicator with the ability to connect with a diverse, global audience

Nice To Haves

Prior in-role experience in marketing analytics, business intelligence, commercial operations, or market research
Industry experience within additives, chemicals, and/or advanced materials

Responsibilities

Conduct primary and secondary market research to establish a deep understanding of customers, competitors, technologies, economic & regulatory drivers, and segment sizing.
Track, analyze, and interpret market research reports, industry publications, and intellectual property to identify growth opportunities, risks, and emerging trends.
Support the creation of go-to-market strategies, articulating Baerlocher’s value proposition, product and service offerings, pricing, and target customers.
Build and present dashboards, reports, and executive summaries that clearly communicate complex data to a broad audience.
Track relevant KPIs and report progress against strategic initiatives by collecting and analyzing financial and CRM data
Conduct internal training and develop go-to-market tools to raise the organization’s commercial effectiveness in growing within prioritized markets.
Create new processes, tools, and templates to improve the effectiveness of the market analysis function across all global regions.
Support sales and operating planning and product management activities through data-driven insights.