Strategic Events Manager

Sprig•San Francisco, CA

3d•$130,000 - $150,000•Hybrid

About The Position

Sprig is looking for an experienced Strategic Events Manager to lead the planning and execution of our flagship marketing events, including our Experience Research Summits. You will own the execution of Sprig’s Summits, driving their evolution year over year by increasing reach, production quality, and overall attendee experience. This role goes beyond logistics, it requires strong judgment, attention to detail, and the ability to deliver polished, high-impact experiences that engage senior audiences and support Sprig’s growth. You will work closely with marketing leadership, sales, and cross-functional partners to align on goals and priorities, then independently manage the day-to-day execution required to bring these events to life. These events play a meaningful role in supporting pipeline generation, executive relationships, and brand awareness as Sprig continues to scale. This role is based in our vibrant and modern San Francisco headquarters, 4x week.

Requirements

4+ years of experience in B2B events or field marketing, ideally in a high-growth SaaS environment
Experience owning complex, multi-stakeholder events with meaningful scale (200+ attendees or comparable scope)
Strong program management skills with the ability to manage multiple timelines, vendors, and stakeholders with minimal oversight
A proven ability to balance strategic thinking with hands-on execution in fast-moving environments
Confident communicator who can work directly with senior leaders and external partners and clearly articulate plans, risks, and results
Comfortable operating in resource-lean environments with high expectations and a high bar for quality

Responsibilities

Lead the end-to-end planning and execution of Sprig’s signature events, encompassing strategy, budgeting, vendor management, site visits, and on-site execution
Serve as the primary owner for event timelines, budgets, and vendor relationships, ensuring high-quality delivery within scope and budget
Partner closely with Marketing, Sales, and Customer Success to align event goals, messaging, and attendee experience
Act as the central point of coordination across internal teams and external partners to keep complex programs moving forward
Define and track success metrics for flagship events, including attendance, engagement, and pipeline influence, and present post-event insights and recommendations to inform future improvements