Strategic Events Experience Strategy Lead

Salesforce•Indianapolis, IN

About The Position

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We’re looking for a Manager, Experience Strategy to design and deliver compelling event experiences across our global portfolio. This role is at the intersection of product marketing and event strategy — bringing Salesforce innovation to life for customers and prospects through immersive, high-impact activations. You’ll partner across Product Marketing, Field Marketing and Strategic Events teams to ensure every experience — whether in person or virtual — is aligned to launches, industry moments, and customer needs. You’ll drive consistency across events, amplify key messages, and help translate experiences into measurable business impact.

Requirements

6–8 years of experience in event marketing and/or experience design and strategy (technology industry a plus).
Proven track record of managing complex projects across multiple stakeholders and functions.
Highly organized and detail-oriented, with strong time management and prioritization skills.
Excellent communicator with the ability to influence and collaborate across senior stakeholders and teams.
Ability to interpret multiple, competing data points and priorities to provide data-driven decision making
Comfortable operating in a fast-paced environment and adapting to change.
Willingness to travel for key global events

Responsibilities

Strategic Partnering Serve as the main point of contact for Product Marketing, Product, and Field Marketing leaders, ensuring event strategies align with business priorities and launches.
Lead quarterly planning and business reviews with Salesforce product and industry partners across campaigns, field, and product marketing to align priorities and update holistic event plans.
Event Experience Design Define the strategic presence of Salesforce product and industry solutions across the full event portfolio — from Campground activations to content tracks and ancillary events.
Collaborate cross-functionally with Event Operations, Content Strategy and Operations, Event Demand Generation, Enablement and Pipeline Programs teams to deliver integrated experiences.
Drive experience innovation by identifying, testing, and scaling emerging priorities or activations.
Planning & Execution Build and maintain a comprehensive event calendar for Salesforce product and industry solutions.
Develop pre-event overviews and post-event recaps highlighting participation, presence, and impact.
Partner with global teams to ensure alignment and scalability across international events.
Performance & Reporting Track, analyze, and share event performance metrics, translating insights into actionable recommendations.
Present updates and outcomes to stakeholders, including PMM, Sales, Product, and Strategic Events leadership.