Experience Strategy Lead

VML MAP • Austin, TX

6d

About The Position

Are you a visionary strategic leader passionate about pioneering world-class customer experiences within the intricate realms of Marketing Automation, Personalization, Loyalty, and CRM? Do you possess an unparalleled strategic acumen and thrive on spearheading transformative experience strategies for a portfolio of global clients? Then you might be the Experience Strategy Lead that we are looking for! What will your day look like As an Experience Strategy Lead, you will serve as the principal architect and visionary champion for end-customers, consistently embedding a cohesive, customer-first approach across marketing automation, personalization, loyalty, CRM, and the wider connected customer experience ecosystem. Your ultimate mission will be to redefine the paradigm of brand-consumer engagement. You will be strategically building, developing, and inspiring a high-performing North American Experience Strategy team, establishing a center of excellence across Austin and Toronto. You will operate with significant autonomy, while ensuring seamless integration and unity with our global team. Your leadership will foster deep collaboration across VML MAP’s global offices, ensuring methodologies and ways of working are consistently evolved and applied at the highest standard. We expect you to provide unparalleled thought leadership and hands-on strategic direction through direct contributions to high-impact projects. You will be instrumental in influencing C-level stakeholders to harness the transformative power of data and advanced technology, crafting state-of-the-art experiences for our clients. Your role will demand you to be a preeminent client partner, cultivating deep strategic relationships with executive leadership, catalyzing innovation, and driving transformative shifts to deliver market-defining solutions.

Requirements

• A minimum of 10-15+ years of progressive leadership experience, demonstrating a profound, full-stack mastery of CRM strategy and execution at enterprise scale, encompassing technological architecture, advanced data utilization, sophisticated marketing communications, and cutting-edge content & customer-centric design principles.
• Deep, strategic command of leading marketing automation platforms (e.g., Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze, HubSpot) and their potential for transformative business impact.
• Exceptional executive-level communication, negotiation, and presentation skills (oral, written, and visual), capable of articulating complex strategies to diverse, senior audiences.
• Demonstrated track record of orchestrating complex cross-cultural collaborations, particularly across North American and European markets, fostering highly productive and integrated global teams.
• Proven ability to thrive and lead with impact within agile, entrepreneurial, and highly collaborative global organizational structures, prioritizing strategic influence and results over rigid hierarchy.

Nice To Haves

• An advanced degree (Master's or Ph.D.) in Marketing, Business Administration, Strategic Communications, or a related field, or equivalent executive leadership experience.
• Prior experience within the automotive sector or other complex, high-value consumer goods/services industries is a distinct advantage.

Responsibilities

• Architecting and globally scaling VML MAP’s proprietary frameworks and methodologies, orchestrating the strategic blueprint for groundbreaking, data-driven connected customer experiences for our clients and their customers.
• Spearheading high-impact client engagements, positioning experience strategy as the central pillar of client success and long-term value creation.
• Providing visionary leadership and mentorship to elevate the North American Experience Strategy team, fostering a culture of innovation, continuous learning, and professional mastery.
• Serving as a preeminent consultant, both internally and externally, on the design and optimization of sophisticated omni-channel customer journeys, seamlessly integrating data, technology, content, and deep consumer insights.
• Forging and championing cross-functional synergy across all experience disciplines (strategy, creative, CX/UX, producers), ensuring the delivery of pioneering solutions and unparalleled client satisfaction. Proactively driving collaboration across the wider MAP organization, from advanced tech and data capabilities to diverse consulting practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Ph.D. or professional degree