Strategic Account Director
About The Position
Strategy & Media Planning Architect Digital Strategies: Own end-to-end digital media strategies and allocate budgets across channels (Search, Social, Programmatic, etc.) to power key campaigns and exceed expectations. Consumer & Market Intelligence: Develop detailed portraits of potential consumers—analyzing demographics, motivations, and media habits—while tracking industry trends and category overviews to provide executive-ready insights and decision-making recommendations. Innovation & Growth: Identify growth opportunities within small to midsize accounts and propose bold, emerging tech solutions and best practices that keep our clients on the cutting edge. The Pitch Lead: Act as a core strategic lead of new business pitches, using your strategic insights to shape proposals that align perfectly with prospective client goals. Client Partnership & Storytelling Direct Strategic Counsel: Build deep, trust-based relationships with clients by understanding their business goals and proactively addressing challenges. Insightful Reporting: Review campaign data from the client’s perspective, turning complex metrics into clear, compelling stories and actionable recommendations. Case Study Development: Analyze the effectiveness of past campaigns to create case studies that highlight our expertise and provide a blueprint for future success. Day to Day Support: Oversee day-to-day account health through team leadership, prioritization and decision-making. Internal Collaboration Cross-Functional Synergy: Work hand-in-hand with Client Service and MPO Leads to ensure strategies are executed seamlessly and projects remain aligned with client expectations. Strategic Support: Assist internal teams by providing educational materials, sharing media "Points of View" (POVs), and developing training programs to elevate collective expertise. Issue Resolution: Collaborate with Client Service and technical teams to resolve campaign challenges proactively, remaining flexible to market shifts. Planning Team Support: Provide strategic direction & oversight to the Planning team, ensuring plans are insight-led, scalable and aligned with clients' business goals.
Requirements
- 6+ years of experience in strategic media planning or digital planning within an advertising agency, and/or experience in client-facing roles, such as account management or client service.
- A deep, hands-on understanding of the digital media ecosystem, including proficiency in DV360, TheTradeDesk, Amazon, Meta, Google Ads, and other various programmatic DSPs.
- The ability to manage large volumes of data and translate it into powerful insights and persuasive storytelling.
- A proactive, eager attitude with the ability to handle a varied workload and thrive under occasional time pressure.
- High proficiency in Google Suite and modern project management tools; you are someone who is always "two steps ahead."
- A natural curiosity and the ability to work effectively as part of a high-functioning team, challenging the status quo to deliver beyond conventional standards.
- Proven experience leading, mentoring and developing high-performing strategy and planning teams.
- Demonstrated ability to drive account growth, influence revenue outcomes and make decisions that support long-term client partnerships.
Responsibilities
- Own end-to-end digital media strategies and allocate budgets across channels
- Develop detailed portraits of potential consumers
- Track industry trends and category overviews
- Identify growth opportunities within small to midsize accounts
- Propose bold, emerging tech solutions and best practices
- Act as a core strategic lead of new business pitches
- Build deep, trust-based relationships with clients
- Review campaign data from the client’s perspective
- Analyze the effectiveness of past campaigns to create case studies
- Oversee day-to-day account health through team leadership, prioritization and decision-making
- Work hand-in-hand with Client Service and MPO Leads
- Assist internal teams by providing educational materials
- Share media "Points of View" (POVs)
- Develop training programs to elevate collective expertise
- Collaborate with Client Service and technical teams to resolve campaign challenges proactively
- Provide strategic direction & oversight to the Planning team
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
