Staff Product Marketing Manager

Impinj • San Diego, CA

69d • $115,000 - $190,000

About The Position

Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet. Role Overview: Impinj is seeking a Staff Product Marketing Manager to drive the go-to-market strategy and positioning for our portfolio of market-leading RAIN RFID endpoint ICs (tag chips), as well as the labels and tags our partners create from those products to connect everyday items to the Internet. This role combines technical expertise, market insight and cross-functional collaboration to drive adoption, revenue growth, market differentiation, and brand visibility in a highly competitive industry. You will work closely with product management, sales, market development, and corporate marketing to ensure seamless integration of product strategies and marketing initiatives. The ideal candidate understands wireless IoT technologies and semiconductor markets and has proven experience delivering go-to-market programs that accelerate adoption of IoT products and solutions.

Requirements

• 8+ years of product marketing, technical marketing, business development, product management in the semiconductor or wireless technology sector
• Bachelor’s degree in engineering, technology, or related field
• Ability to quickly understand and apply emerging technologies to business strategy
• Strong technical expertise combined with business acumen and strategic thinking
• Demonstrated success collaborating across cross-functional teams to drive execution for complex, technical products
• Critical thinking and problem-solving skills to navigate sophisticated market dynamics
• Proven experience in delivering impactful messaging, positioning, and marketing collateral
• Excellent communication, presentation, and influencing skills across internal teams and external stakeholders
• Willingness to travel up to 20%, including some international travel

Responsibilities

• Own the strategy and execution of product marketing initiatives for Impinj Endpoint ICs that drive adoption and revenue growth, including go-to-market planning, messaging and positioning, product launches, and partner enablement tied to key product milestones
• Create compelling product positioning, messaging, and content that clearly communicates the value of our products and partner solutions to technical and business audiences in the wireless, telecom, and IoT sectors
• Plan and execute new product launches in collaboration with corporate marketing, sales, and product teams, ensuring alignment with business objectives
• Develop technical sales enablement tools, presentations, and product training in collaboration with sales and partners to drive customer adoption and retention
• Collaborate with our partner ecosystem to develop technical marketing content, webinars, and product trainings
• Analyze market trends and competitive insights to inform positioning and go-to-market strategies
• Support internal enablement by training sales and customer-facing teams on product messaging and positioning

Benefits

• US based employees have access to healthcare benefits; a 401(k) plan and company match among others.
• open paid time-off policy paired with a respect for work/life balance
• Impinj is committed to creating a diverse and inclusive work environment and welcomes applicants from all backgrounds.
• We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees