Staff Product Manager - Emerging Products (Remote)

Rula•Los Angeles, CA

5d•Remote

About The Position

As Lead Product Manager, Emerging Products, you’ll own the end-to-end strategy, execution, and GTM engine for a high-priority growth vertical. You will be tasked with making therapy referrals instantaneous & reliable, navigating the strategic J-curve, intentionally absorbing early-stage complexity, and making high-conviction bets to prove the model before architecting a repeatable, scalable growth machine. Your scope includes: Product strategy and execution Go-to-market engine and repeatable growth playbooks Cross-functional alignment across Sales, Ops, Engineering, Data, Marketing, and Design Roadmap ownership and prioritization This is a highly cross-functional role requiring close partnership with Sales, Operations, Engineering, and Marketing. Success requires strong business judgement, comfort with ambiguity, and the ability to drive strategic direction, not just execution.

Requirements

7+ years of product management or equivalent experience (minimum 4-5 years direct PM experience)
Proven success delivering business impact through complex, cross-functional launches where you were the key driver
Ability to build business cases, define success metrics, and communicate ROI
Track record of driving material impact on a product's or business unit's strategic direction beyond execution

Nice To Haves

Experience with B2B2C business models
Experience working closely with sales organizations to drive shared outcomes
Experience launching 0 to 1 products, finding product-market fit, or partially owning a P&L
Experience in regulated environments
Experience building repeatable, scalable partner motions: onboarding frameworks, success metrics, and lifecycle management

Responsibilities

Product strategy and execution
Go-to-market engine and repeatable growth playbooks
Cross-functional alignment across Sales, Ops, Engineering, Data, Marketing, and Design
Roadmap ownership and prioritization

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access : Start saving for your future
Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP) : Support for your mental and physical health
New hire home office stipend : Set up your workspace for success
Quarterly department stipend : Fund team-building activities or in-person gatherings
Wellness events and lunch & learns : Explore a variety of engaging topics
Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all