Staff Marketing Analytics Strategist

The Vanguard Group • Charlotte, NC

42d • Hybrid

About The Position

We are seeking a Principal Marketing Analytics Strategist to drive strategic use of our marketing attribution products, including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA) models, and Experimentation. This role is ideal for someone who thrives at the intersection of marketing strategy, analytics, and data science, and who can translate complex business questions into scalable analytic solutions. In this role you will: Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact. Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals. Evangelize attribution methodologies and experimentation best practices across the organization. Run monthly marketing performance assessments and “what if” scenarios. Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution. Ensure attribution products are scalable, accurate, and actionable across digital and offline channels. Participate in special projects and perform other duties as assigned.

Requirements

• Minimum of ten years of related work experience with five years in advanced marketing optimization
• Undergraduate degree or equivalent combination of training and experience.
• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
• Exceptional communication and stakeholder management skills.

Responsibilities

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize attribution methodologies and experimentation best practices across the organization.
• Run monthly marketing performance assessments and “what if” scenarios.
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees