Staff Global Product Marketing Manager, Hospital

Mesa Labs, Inc.•Lakewood, CO

59d•$134,500 - $168,000

About The Position

The Staff Global Product Marketing Manager - Hospital for Mesa Labs' Sterilization business is a key downstream marketing leader responsible for developing and executing strategic initiatives that drive demand, elevate brand presence, and support commercial success in the hospital segment. This role translates product value into compelling messaging and campaigns, enabling sales teams and channel partners with the tools and insights needed to win in competitive global healthcare markets. Collaborating closely with Sales, Product Management, Finance, and Operations teams, the Product Marketing Manager ensures consistent global execution of go-to-market strategies, customer engagement programs, and market development efforts. The ideal candidate combines deep hospital market expertise with strong analytical, creative, and communication skills to deliver measurable impact across regions.

Requirements

Bachelor's degree in marketing, business, science or a related field
Minimum of 7-10 years of experience in product marketing, with a proven track record of successful product launches and strategic marketing initiatives.
Proven success in launching and promoting consumable products into hospital/healthcare settings
Experience working in global or multi-regional roles
Willingness and ability to travel domestically and internationally as needed (Approx. 20-25% of time)

Nice To Haves

Advanced degree (MS or MBA) in relevant scientific or business discipline
Cleaning and/or sterilization product marketing and/or sales experience
Consumables sales and/or marketing experience
Familiarity with CRM systems (Salesforce), marketing automation platforms, and data analytics tools to drive performance and insights.
Marketing Communications (Marcomm) and/or Demand Generation experience (leading and executing)
German language proficiency (English language fluency required)

Responsibilities

Downstream Marketing Strategy: Develop and execute global marketing strategies for hospital-focused sterilization consumables, driving demand generation and market share growth.
Go-to-Market Execution: Lead the creation of product and market launch plans, sales enablement tools, and promotional campaigns to support new and existing product offerings.
Customer Engagement: Design and implement programs that enhance customer experience, loyalty, and education within hospital environments.
Sales Support: Collaborate with global sales teams and channel partners to provide training, messaging, and tools that improve sales effectiveness and close rates.
Market Intelligence: Analyze market trends, customer insights, and competitive dynamics to inform marketing strategies and identify growth opportunities. Partner with Product team to funnel Voice of Customer to inform innovation pipeline.
Brand Positioning: Ensure consistent and compelling product messaging across all channels, tailored to hospital stakeholders including infection control, sterile processing, and procurement.
Marketing Communications & Demand Generation: Own the development and execution of marketing communications, including digital campaigns, email marketing, trade show strategy, and content creation to drive awareness, engagement, and lead generation.
Cross-Functional Collaboration: Partner with Product Management, Finance, Sales Operations, and Sales teams to align on product positioning, launch timelines, and commercial priorities.
Performance Tracking: Monitor and report on campaign and tradeshow performance, lead generation, and ROI to continuously optimize marketing efforts.
Content Development: Oversee the creation of marketing collateral, digital content, and educational materials that resonate with hospital and reseller audiences.
Global Coordination: Ensure alignment and consistency of marketing initiatives across regions, adapting strategies to local market needs where appropriate.

Benefits

Eligible for benefits the first day of the month after you start
Tiered Medical, Dental and Vision Insurance options, Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts
Company paid short term and long-term disability (unless covered by a state disability plan)
Company paid life insurance and AD&D
Flexible Time Off Policy
Paid sick leave of 48 hours per calendar year
Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
Employee Wellness and Financial Assistance Resources through Cigna and NY Life
Nine (9) paid company holidays per year
Annual bonus opportunity of 15% based on company performance
Annual equity award of $14,000