Staff Brand Designer

Retool

About The Position

Retool’s visual identity is very much in its infancy with massive potential to expand and grow in how it applies to various aspects of the business. As a brand designer you will play a key role in helping explore and define what that future looks like. You’ll advocate for brand systems while still finding opportunities to break out and explore new territories, iterating through conceptual approaches for a brand that stands out in a sea of generic SaaS businesses. We’re not interested in playing it safe—we want to win the hearts and minds of software developers, builders, entrepreneurs and more. This position sits within our Brand Design team and will play a critical role in further shaping Retool’s brand.

Requirements

Minimum of 10 years of experience in visual design in-house or in an agency setting
Experience and understanding of the formal elements of graphic design—including typography, color, layout, and composition
A creative focus on visual design applied across various surfaces such as web, environmental experiences, print and digital campaigns, video, product, etc.
Passion for branding, demonstrable through a portfolio of strong work in a variety of contexts and execution with a focus on brand systems
Experience working with motion designers to conceptualize animated visualizations as a part of a brand system–individual motion experience is a plus
Strong communication skills and the ability to collaborate effectively
A curiosity to stay educated on the latest design technologies and techniques, tempered by a desire to establish an original, opinionated style—not follow trends
A track record of successfully collaborating with design, marketing and business partners to translate project needs, audience insights, and constraints into informed design decisions
An ability to balance many simultaneous projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth startup environment
A proactive, self-starter work ethic with the ability to operate independently within a small team; Thoughtful, empathetic and creative.

Nice To Haves

Secondary design skills are a huge plus! Motion, 3D, sound design, prototyping, creative coding, etc.

Responsibilities

Partner with product, marketing and engineering to create an extraordinary brand experience across retool.com, marketing campaigns, branded content moments, events, product experiences, etc
Help maintain and expand flexible brand system for Retool that scales to meet the needs of the business
Collaborate within the brand team to establish how Retool’s visual identity is strategically expressed across all experiences
Act as a champion for the brand and how design is applied globally
Brief and collaborate with external partners for various needs across illustration, motion, video and other agency engagements to execute projects with high production quality
Design through iteration, experimentation and learned user behaviors
Ensure consistency in brand work across all marketing channels while seeking opportunities to experiment and grow the capabilities of our visual system
Be an active participant in design at Retool, providing thoughtful feedback across design and product teams in critiques, reviews, and more

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