Sr. Website Program Manager, Amazon Leo

Amazon Leo•Redmond, WA

12d

About The Position

Amazon Leo is an initiative to increase global broadband access through a constellation of 3,000+ satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity. We are seeking a Sr. Website Content Program Manager to lead Amazon Leo’s marketing website operations world-wide. This role will be responsible for site content administration, leading global technical SEO strategy, training marketers on best practices for using components built by technical teams, and supporting marquee campaign development and website testing. You will serve as the SME for optimizing marketing content and navigation that drives performance and conversion.

Requirements

5+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Proven experience in website content administration
Familiarity with content management systems (CMS) and basic HTML/CSS. Experience using Adobe Experience Manager (AEM).
Knowledge of content quality processes and best practices
In-depth knowledge of SEO principles, techniques, and best practices—including international SEO. Proficiency in using SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
Ability to translate feature requests into technical specifications
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience in supporting global content needs and campaigns
Skill in balancing priorities in a fast-paced environment
Basic understanding of HTML/CSS
Familiarity with content automation processes
Experience in training marketers on content best practices
Strong written and verbal communication skills
Ability to work with global teams and cross functional teams

Responsibilities

Oversee website content management and maintenance, content publishing, and workflow optimization to support business objectives and user experience.
Drive efforts to simplify content quality processes and automation needs for content review
Work with global teams to ensure content parity across locales. Design and execute language translation processes for website content.
Collaborate with the marketing team to enhance website functionality, manage multilingual content, and ensure compliance with web standards.
Track and analyze content and SEO performance, manage projects related to content development, and work closely with product and software teams to implement enhancements.
Review/edit content in the content management system for writing, brand, and web standards.
Manage website taxonomy, content structure, and tagging. Optimize landing pages for branding and user experience.
Manage multiple content production needs gracefully and balance contending priorities in a rapidly changing
Develop and execute data-driven global SEO content strategies to maximize business impact.
Guide and partner with marketers and agencies on global SEO optimizations and strategy.
Research and analyze industry keywords, search and genAI trends, and algorithm updates to optimize content performance.
Create detailed requirements, system documentation, and user guides, and perform user acceptance testing.
Perform routine maintenance for all content in the content management system.
Apply continuous improvement methodologies to analyze and understand existing processes and workflows.
Execute A/B experimentation on Marketing content and customer journey.
Support awareness and acquisition campaigns through website activations to ensure timely rollout.